Crafting Unforgettable Experiences: An Exclusive Interview with Sarosh Patel, Founder, Effects Tech

Industry Watch | May 8, 2024 | Interview

Effects Tech

Established with a footprint across Mumbai, Hyderabad, Bangalore, and Delhi, Effects Tech is an event production company with over 25 years of expertise. Their seasoned professionals and expansive infrastructure enable them to seamlessly execute events of any scale, from corporate conferences to fashion shows and brand launches. Specializing in sound, light, and video production, Effects Tech ensures flawless execution and unforgettable experiences for clients nationwide.

In an exclusive interview with EVENTFAQS Media, Sarosh Patel, Founder of Effects Tech, offers a candid look into the company's evolution over the past twenty-five years. From its humble beginnings in event production to its current standing as a prominent set-designing firm, Patel shares insights into Effects Tech's journey to becoming a leading player in India's events industry. He discusses the company's distinctive approach to client service, its ability to adapt to evolving client needs, and its strategic vision for the future.

Can you provide an overview of Effects Tech's journey and how it has become a leading events production house in India over the past 25 years?

Effects Tech has emerged as India’s leading event and wedding production house with vast experience and a determined attitude. We have expanded our operations to encompass a total team strength of 75 individuals across Mumbai, Bangalore, Delhi, and Hyderabad. Offering comprehensive event and wedding production solutions, our team of professionals is capable of managing events of any scale, equipped with top-of-the-line, in-house inventory including professional sound equipment, intelligent lighting equipment, trussing, staging, and customized fabrication.

Our impeccable attention to detail allows us to provide total event solutions to major brands across all sectors. With years of experience, our team possesses the talent to conceptualize and execute quality, result-oriented activities. Our greatest advantage lies in our own in-house top-of-the-line inventory and state-of-the-art set workshop, enabling us to turn your dream into reality for your BIG DAY!

What do you believe sets Effects Tech apart from other event production companies, considering its diverse portfolio of events ranging from corporate conferences to fashion shows and weddings?

What sets Effects Tech apart from other event production companies are:

- Top-of-the-line in-house inventory for sound, truss, stage, and state-of-the-art set workshop.
- Experienced sound, light, and truss engineers and riggers with over 20 years of experience.
- In-house logistics for providing timely services across India.
- Latest inventory and a willingness to tackle challenging opportunities.
- In-house 3D design team providing meticulous attention to detail for all creations.

Could you explain how Effects Tech tailors its services to meet the unique requirements of each client, ensuring their vision is realized effectively?

Effects Tech tailors its services to meet the unique requirements of each client by promptly understanding their needs. We develop proposals with layouts and 3D renders, accompanied by detailed working drawings for all our prestigious customers. We collaborate not only with brands directly but also with event management companies and wedding planning agencies, ensuring a seamless realization of their visions.

Our experience with designers and planners emphasizes the importance of providing them with a real-world experience for all their design and production requirements. We believe in delivering tailor-made experiences with great enthusiasm, finesse, and sturdy built quality for all event and wedding set constructions.

What do you perceive as the main challenges and opportunities in the events production industry today, and how is Effects Tech addressing them?

The main challenges in the events production industry today include competition from low-cost production houses, limited setup and dismantle times at venues, round-the-clock production and logistics movement, and ensuring safety and health for all teams. However, there are also opportunities arising from the opening of new lifestyle venues, adoption of international standards of production techniques and materials, the influx of new international brands and companies into India, significant growth in the overall Indian market, and huge infrastructure development.

What upcoming projects or initiatives is Effects Tech excited about, and how does it plan to continue growing and succeeding in the future?

We are excited about upcoming projects such as the lavish Anant Ambani Wedding. Our team is also working on two major theater set designs and productions slated for the coming year, with plans to execute the same sets in 12 different international countries. Additionally, we have significant technical and set production requirements at The Yas Island, Abu Dhabi, including a fashion show and a wedding for a famous Emirati. We have dozens of big corporate conferences lined up in various international locations. We are eagerly seeking new collaborations with event companies and wedding planners, as our production and technical division is well-equipped to deliver the best quality in any given situation.

In an exclusive interview with EVENTFAQS Media, Sarosh Patel, Founder of Effects Tech, offers a candid look into the company's evolution over the past twenty-five years.

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