Unveiling the Harmonious Future: The Growing Landscape of India's Event and Exhibition Industry

by  EVENTFAQS Bureau Industry Watch | April 23, 2024 | Promo Feature

PALM Expo Event and Exhibition Industry

The Indian Event and Exhibition Market size is estimated at USD 5.23 billion in and is expected to reach USD 7.80 billion by 2029 (Mordor Intelligence). The event business relies upon sound and light as its technology dependent industry. The essential talent for the event industry is music.

The PALM show is a mega event attracting 25,000 attendees across the entire gamut of professionals and trade. Attendees at PALM form the largest community of distributors, dealers as buyers of professional Pro sound and lighting equipment. The biggest segment are the rental companies which serve the event organisers.

PALM and EEMA address issues confronting the event industry on its conference platform whether it be safety issues or the opportunity prospect and potential of Indian talent going global and consequently Indian event organisers going global.

Ramesh Chetwani, Project Director, said, “PALM is being produced to world standards; the production values of PALM & Lighting Expo meet international criteria. The tremendous footfall of 25,000 industry attendees have expressed their fullest satisfaction of the show organisation. In building PALM each year, we provide a neutral expo which welcomes participation from all companies and brand globally.”

Anil Chopra, Founding Director, PALM Expo said, “PALM 2024 is at an inflection point where tremendous investment in Pro Audio and Lighting production is going to take place in next few years. PALM is the absolute exhibition platform firmly set to grow Pro Audio & Pro Sound as well as Professional lighting. Our technology magazine eponymously titled PALM Expo magazine and PALM conference provide leadership in the technology quotient.”

PALM Sound & Light Awards

The annual PALM Sound & Light Awards are one of the most respected event industry awards. Award ceremony is always at the PALM show. In its 11th edition in 2024, 25 awards will be presented. PALM recognises the best technology for event industry in both audio and video. From display technology, display signage, audio technology and sound reinforcement technology. The talent factor is also covered. FOH engineers are honoured for their excellence in live sound engineering in mega stage shows in India and around the world.  

New Energy at PALM

PALM 2024 once again has new energy, the show occupiers bigger floorspace, larger number of exhibitors, more brand power and significantly Indian companies showcasing established product design, brand and market. The energy of the show is reaffirmed once again by the Harman Live Arena performance stage and Demo Qube vying for the Indian rental market. Undoubtedly the major influence of the PALM show is for live sound, sound reinforcement and install sound.

Mushrooming Rental Market

The mushrooming of rental companies at all price points and inventory levels and the need to rebuild inventory annually has evolved the PALM show into a major buying period. This results in attracting buyers from all over India. In 2023, unique buyer registrations and visitors accounted for 25,000 attendees. The percentage of professionals from trade and technology is increasing year by year.

Manufacturing In India

There is strong evidence on the exhibit floor of realisation and high level of commitment to indigenisation and manufacturing product in India. One factor stands out is the design imperative. Almost all manufacturers of speaker systems and amplifiers insist their own design factors in India market imperatives. It’s all about superior Indian design and high-quality manufacturing. Brand resistance is negligible.  Promoter creditability and assurance guarantees market share as well as adoption of Indian brand products.

Lighting Expo

Lighting expo as last year is in Hall 3. The high-level lighting for marquee venues and auditoriums exists in India due to the boom in hospitality sector. Prestigious auditoriums as part of entertainment complexes are coming up in Tier 1 & Tier 2 cities. Installation of the best global brands in lighting are afforded and installed. Entertainment Lighting for rental, wedding market as well as corporate event and even devotional events is the mass market for lighting in India. Imports, distribution and sourcing from China and other countries account for a major part of this segment.

Categories at PALM Expo

PALM Expo covers extensive categories of products: Cables and Connectors, DJ Gears, Studio & Recording equipment, Headphones, Subwoofers, Stage & Studio monitors, Walkie Talkies, Mixing Consoles, Lighting Consoles, Stage lighting, Microphones, Sound Reinforcement Speakers, LED Lights, Switches & Matrixes, Trusses, PA Systems, Amplifies, Line Array Systems, Mixers, Rigging Systems, Flight Cases, Lighting Controls, Laser Lights & Especial Effects.