VIDA teams up with Procam International as Electric Two-Wheeler Partner for TCS World 10K Bengaluru

Industry Watch | April 22, 2024 | News

VIDA Procam International Hero TCS World 10K Bengaluru

VIDA, powered by Hero, the emerging mobility brand of Hero MotoCorp – the world’s largest manufacturer of motorcycles and scooters, has collaborated with pioneers of the distance running movement in India Procam International as the Electric Two-wheeler Partner for the Tata Consultancy Services (TCS) World 10K Bengaluru.

The race is scheduled to be held on Sunday, 28 April 2024. This collaboration is yet another significant step by both companies towards promoting sustainable mobility and encouraging individuals to embrace clean transportation solutions.

As part of the partnership, VIDA is set to curate an experiential journey for the participants through various touchpoints and activations. From pre-race festivities to post-run celebrations, runners will be able to engage with VIDA throughout the event.  

Progress Parade - A convoy of VIDA V1 electric scooters will be at the start line of the “Majja Run” of the TCS World 10K Bengaluru. The VIDA V1 scooters, with their distinctiveness and energy, will take the lead and set the stage for the runners as they embark on their run. The VIDA V1 convoy will feature customers who have opted for clean mobility through VIDA V1 and real-life change makers who are bringing a transformation through their efforts. This convoy of change makers serves as proof that change begins with the action of a single person.

Official Electric Scooter – The VIDA V1 is the Official Electric Scooter of the World’s Premier 10K and the VIDA V1 will be used for all official requirements during the event.

Launched in 2022, VIDA embodies Hero MotoCorp’s vision to "Be the Future of Mobility", with a focus on creating a meaningful world for future generations. Hero MotoCorp is one of the world’s largest corporate promoters of multiple sports. Through VIDA, this is the company’s first foray into the world of distance running.

Swadesh Srivastava, Chief Business officer – Emerging Mobility Business Unit (EMBU), Hero MotoCorp said, “At VIDA, we believe in empowering individuals to make choices that promote sustainability and contribute towards a greener, healthier planet. Just as EVs promote a healthy planet, running is a healthy lifestyle choice too. Thus, we are delighted to be associated with TCS World 10K, Bengaluru, and put spotlight on the importance of sustainable mobility and wholesome choices. VIDA is committed to fostering a brighter future through our innovative products and services that offer convenience and efficiency. Our aim is to inspire participants to make environmentally conscious choices. Together, we can drive meaningful change and create a more sustainable world for generations to come.”

Vivek Singh, Jt. MD, Procam International said, “We are pleased to welcome VIDA on board as the Electric Two-wheeler Partner. Procam is committed to building partnerships that will enhance the race experience as well as contribute to the larger societal narrative. With Bengaluru emerging as a hub for electric mobility, this strategic alliance aims to revolutionize the local market, leveraging the city's ever-growing affinity towards eco-friendly transportation solutions and delivering a green-conscious race.”

TCS World 10K Bengaluru is a World Athletics Gold Label Race and this edition will see a record number of participation from over 30,000 runners from across the globe.

This collaboration is yet another significant step by both companies towards promoting sustainable mobility and encouraging individuals to embrace clean transportation solutions.

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