SOM Distilleries & Breweries has appointed Anand Agrawal as its new Chief Marketing Officer

by  EVENTFAQS Bureau Industry Watch | April 17, 2024 | News

SOM Distilleries & Breweries Anand Agrawal Chief Marketing Officer

SOM Distilleries & Breweries has appointed Anand Agrawal as its new Chief Marketing Officer. Agarwal has over 2 decades in Brand Management, Trade Marketing, Operations and Business Development.

Anand’s career includes significant tenures at Hindustan Unilever, United Spirits (Diageo), and Pernod Ricard India. At SOM Distilleries & Breweries, he will oversee the marketing strategies for prominent flagship brands, including Woodpecker, Hunter, Black Fort, Power Cool and Milestone Blue.

In addition to his primary marketing responsibilities, Anand will play a crucial role in talent development and strategic structuring of the company’s Indian-Made Foreign Liquor (IMFL) business, with a particular focus on expanding the Scotch and ISM categories. He will also lead efforts to refine operational efficiencies and build a cohesive brand ecosystem that ensures continuous profitability and brand loyalty.  

Anand Agarwal, Chief Marketing Officer, SOM Distilleries & Breweries said, “I am profoundly honored to join SOM Distilleries & Breweries at this pivotal time. My goal is to harness my extensive industry experience to amplify our brand’s dominance in the luxury and premium segments, placing consumer insights and preferences at the forefront of our strategic operations. I am committed to cultivating a dynamic culture of innovation and agility that will significantly advance SOM Distilleries & Breweries market leadership.”

Diwakaran Suryanarayana, Chief Oprating Officer, SOM Distilleries & Breweries said, “We are excited to have Anand join our executive leadership. His distinguished background in enhancing brand vitality and his visionary approach to market challenges are exactly what we need to drive our next phase of growth. His strategic acumen and leadership qualities will undoubtedly enrich our consumer engagement and operational excellence.”