Hyundai Motor India Foundation's 5.8 Crore Investment Empowers 25,000 Artists in India

Industry Watch | April 16, 2024 | News

Hyundai Motor India Foundation Art for Hope

Hyundai Motor India Foundation (HMIF) has emerged as a significant patron of the arts in India, investing over ₹5.8 crores to support more than 25,000 artists and art collectives across the nation. Through its various art CSR programs like Art for Hope and the Kalagram Artisan Fest, HMIF has provided a vital platform for artists to showcase their talent and celebrate regional art forms.

Notably, Art for Hope has granted over ₹1.05 crore to over 100 beneficiaries, furthering HMIF's commitment to promoting cultural enrichment and artistic expression. With its holistic approach to art initiatives, HMIF continues to play a pivotal role in nurturing India's diverse artistic landscape and fostering community engagement.

Puneet Anand, AVP & Vertical Head, Corporate Affairs, Hyundai Motor India said, “Hyundai is committed towards playing a key role in India’s holistic growth. Under Hyundai’s global CSR philosophy of ‘CONTINUE’ we have been giving back to the society with various initiatives under the pillars of ‘Earth’, ‘Mobility’ and ‘Hope’. Our dedicated art programs have been holistic change-makers in the national art space. Through our art programs, including Art for Hope and Artisan Fest, we are fortunate to have reached out to over 25,000 artists. Our dedication to the Indian art community remains unwavering. Hyundai Motor India Foundation has invested over ₹ 5.8 crores towards reviving lost art-forms of India, till date.”
 
“HMIF’s flagship, art CSR program, Art for Hope has awarded grants of ₹ 1.05 crore to 100 plus artists and art collectives. Art for Hope program has continued to inspire positivity and growth, documenting the journey of ‘Progress for Humanity’ for India’s diverse art creators. This inclusive program has been a key enabler for artists from various domains, who are undiscovered, need support to carry on their art form, and in need of a larger platform. I am hopeful, HMIF’s art programs will support and promote India’s rich and storied heritage of arts, craft and culture” he added. 

Art for Hope has granted over 1.05 crore to over 100 beneficiaries, furthering HMIF's commitment to promoting cultural enrichment and artistic expression.

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