Maldives Tourism Roadshow Initiative Seeks to Regain Indian Visitors Post Diplomatic Strain

Industry Watch | April 15, 2024 | News

Maldives

A prominent Maldivian tourism organization has announced plans to hold roadshows in key Indian cities to attract more visitors from India. This decision comes after a noticeable decline in Indian tourist arrivals, which followed a diplomatic dispute initiated by some Maldivian officials against Indian Prime Minister Narendra Modi earlier this year.

Recognizing the need to improve relations amid tense political ties, Maldivian authorities are seeking to mend fences by organizing these tourism roadshows, led by the Maldives Association of Travel Agents and Tour Operators (MATATO).

MATATO plans to collaborate closely with the Indian High Commission in the Maldives to enhance tourism efforts. This collaboration will involve organizing roadshows in India and arranging familiarization trips for influencers and media to visit the Maldives in the coming months.

Emphasizing the importance of the Indian market for Maldivian tourism, MATATO expressed eagerness to work with travel associations and industry stakeholders in India to promote the Maldives as a top travel destination.

According to data from the Maldives Ministry of Tourism, there was a noticeable decrease in Indian visitors following the diplomatic dispute. In 2023, Indians constituted the largest visitor group to the Maldives, with over 209,000 out of over 1.7 million tourists. However, their numbers fell to the fifth position shortly thereafter.

This initiative follows an incident in January when Prime Minister Modi visited Lakshadweep, leading to negative remarks from Maldivian ministers. Now, the Maldives is actively seeking to attract Indian tourists once again.

This initiative follows an incident in January when PM Modi visited Lakshadweep, leading to negative remarks from Maldivian ministers. Now, the Maldives is actively seeking to attract Indian tourists.

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