Hyundai creates ‘India’s First ever 4D billboard’ experience for The new Hyundai CRETA

Industry Watch | April 2, 2024 | Promo Feature

Hyundai CRETA India’s First ever 4D billboard

Hyundai Motor India, India’s leading Smart Mobility Solutions Provider and the largest exporter since its inception, unveiled the exclusive & immersive first ever 4D billboard, curated to experience ‘The new Hyundai CRETA’ at DLF CyberHub, Gurugram from January 25 till February 8, 2024.

This 15 day long innovative showcase aimed to enthral the visitors and communicate the leadership stance of CRETA as the Undisputed. Ultimate. SUV of this segment.

Sharing his excitement, Mr. Jae Ho Yoo (Jaden), Managing Director & Chief Executive Officer, Innocean India said, "I'm thrilled to announce this groundbreaking 4DOOH installation, redefining our company’s unwavering commitment to pioneering curation of immersive integrated marketing campaigns. This exclusive 4D experience brought the spirit of innovation directly to a wider audience, while delivering unparalleled results for Hyundai."

The tech wizardry behind this first-of-its-kind 4DOOH took the viewers on a sensorial journey with the new Hyundai Creta across tranquil riverbeds, snow-clad valleys, and exhilarating forest camps. To showcase how strong and ultimate our new SUV is, Hyundai crafted this unique and never seen before 4D experience.

Mr. Santosh Kumar, Chief Operating Officer, Innocean Worldwide India said, "We are proud to have curated a revolutionary out-of-home installation which got accredited as the first ever 4D billboard. This intriguing experience not only captivated large number of audiences, but seamlessly blended creativity with technology with an aim to yet again elevate brand experience and leave a lasting impression.”

Elevating the visual experience to unprecedented heights, this specially curated first ever 4D billboard immersed the customers in a symphony of sights and sounds. The content was designed to fully immerse the viewers in a one-minute ultimate drive that demonstrated the product dominance in the category. One could feel the mist gently envelope them as the SUV cruised through the riverbeds, while navigating through the forest camp one got amazed with captivating fragrances, providing customers with the sensation of being fully immersed in the content showcasing the SUV driving through different terrains.

Outdoor Experiential Marketing has always been a key pillar to entice and connect with our consumers, effectively conveying the very soul of our brand. An exemplar of this endeavour is our ground-breaking 4D billboard, winning the Asia Book of Records and India Book of Records for the title of ‘First ever 4D billboard’, redefining the way Hyundai encourages the customers to live the SUV life.

This 15 day long innovative showcase aimed to enthral the visitors and communicate the leadership stance of CRETA as the Undisputed. Ultimate. SUV of this segment.

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