Netflix Lights Up the Sky with 1,000 Drones for Sanjay Leela Bhansali’s ‘Heeramandi’
by EVENTFAQS Bureau Industry Watch | March 29, 2024 | News
Netflix Sanjay Leela Bhansali Heeramandi: The Diamond Bazaar Manisha Koirala Richa Chadha
In a captivating aerial display above Mumbai's Mahalaxmi Race Course, Netflix and director Sanjay Leela Bhansali marvelled at a fleet of 1,000 drones taking flight, mesmerizing onlookers as they announced ‘Heeramandi: The Diamond Bazaar’. As anticipation reached its peak, the drones revealed the launch date of the series, sparking waves of excitement among the gathered crowd.
The media and college students were joined by the heeras of Heeramandi — Manisha Koirala, Sonakshi Sinha, Richa Chadha, Sharmin Segal and Sanjeeda Shaikh — alongside Prerna Singh, CEO, Bhansali Productions and Tanya Bami, Series Head, Netflix India, at the grand reveal.
On the eve of the date announcement, creator-director, Sanjay Leela Bhansali said, “I am grateful to the entire team for their relentless passion and dedication to bring the world of Heeramandi: The Diamond Bazaar to Netflix. With the release scheduled for May 1st, we can't wait for audiences worldwide to watch it and shower us with their love and appreciation.”
Monika Shergill, Vice-President-Content, Netflix India said, "Heeramandi: The Diamond Bazaar is undoubtedly India’s biggest cinematic series, and the auteur, Sanjay Leela Bhansali, in his true signature style, has created a mesmerizing world with powerful characters that fight for their fate and that of their country. A one-of-a-kind series, it will offer a visual and visceral experience of a world only he can bring to life with such beauty and boldness. As we gear up for the worldwide premiere on May 1, we can feel the excitement building up."
Amidst the city's twinkling lights, the drones formed the iconic Netflix ‘N’, followed by elements found in the series: a ghungroo (anklets), jharokha (ornate window), and an adaab (greeting). Gradually crafting the silhouette of a dancer, the drones move in unison to unveil the title logo, symbolising noor, nazaakat aur andaaz (light, refinement and style) before finally unveiling the premiere date.
As anticipation reached its peak, the drones revealed the launch date of the series, sparking waves of excitement among the gathered crowd.