AIACA’s first edition of Craft Katha: Weaving Tales of Authenticity & Sustainability

Industry Watch | February 29, 2024 | News

All India Artisans and Craftworkers Welfare Association Craft Katha

AIACA (All India Artisans and Craftworkers Welfare Association) announced the inaugural edition of Craft Katha, a pioneering event dedicated to honoring the authenticity and sustainability of India's rich tapestry of handlooms and handicrafts. The first series, focused on Textiles handcrafted in India, showcased and celebrated the "Authenticity and Sustainability" of the Handloom and Handicraft Sector of India. The event was inaugurated by Andrew Giles, the Honorable Minister of Multicultural, Australia, on February 23 and 24, 2024, at Gandhi Darshan, Gandhi Smriti and Darshan Samiti, RajGhat, New Delhi.

Craft Katha is envisioned as an annual series, aiming to shed light on various segments of India's diverse craft sector, with a special focus on textiles for its inaugural edition. This unique platform blends compelling visuals, craft demonstrations, and expert talks to not only emphasize the sustainability aspect of the craft sector but also educate buyers on distinguishing authentic products from their counterfeit counterparts.

Craft Katha aims to embody the essence of handmade craftsmanship, highlighting authenticity and sustainability as crucial differentiators for India's craft sector, especially in the face of contemporary challenges.

Meenu Chopra, Executive Director, AIACA said, "Craftkatha is a journey to unfold stories from the Craft sector and bring them to the forefront, to inculcate a deeper understanding of crafts among consumers and to address the misrepresentation of Crafts. Since 2004, AIACA has been working on the continuous growth and vibrancy of the sector, and Craftkatha is another step in the same direction.”

Craft Katha witnessed the inspiring journey of sustainability, in collaboration with Kumaun Grameen Udyog in Uttarakhand and Sadhna in Udaipur, Rajasthan. Celebrated the authenticity and sustainability of India's handcrafted textiles and embarked on a journey towards a brighter, more sustainable future for the craft sector.

Craft Katha is envisioned as an annual series, aiming to shed light on various segments of India's diverse craft sector, with a special focus on textiles for its inaugural edition.

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