Tantra Music partners with The Orchard for global music distribution

Industry Watch | February 28, 2024 | News

Tantra Music The Orchard

Tantra Music, an independent music label under Timesign Media, secures an exclusive music distribution deal with The Orchard, a prominent global music distribution and artist + label services company affiliated with Sony Music Entertainment.

The label, fostering a range of original music in diverse Indian languages, boasts a lineup of emerging composers, songwriters, and artists known for blending contemporary sounds with traditional roots. Some of their recent releases are gaining traction on various music digital streaming platforms.

Avishek Majumder, Managing Director, Timesign Media, expresses the label’s commitment to introducing new sounds rooted in melodies. Tantra Music aims to welcome raw talent from across the country, nurturing and providing them with a global music platform. Majumder is excited about partnering with The Orchard, anticipating that their music will resonate with a broader audience globally.

With the evolving landscape of music in terms of sound, production, composition style, singing, and lyrics, coupled with changing consumption patterns, India stands out as a leading music-producing nation. The past decade has seen a surge in digital music platforms, contributing significantly to the growth of new music and expanding the reach to a wider audience.

Manjeet Singh Kohli, Director of Timesign Media, emphasizes their focus on creating fresh content while maintaining deep ties to tradition and roots in their musical works. Their approach revolves around diversity through various Indian languages, traditions, and cultures.

Arpita Majumder, Director of Timesign Media, notes the positive shift where listeners actively support new artists with innovative ideas and sounds. She sees this as an opportunity for emerging talents, and Tantra Music is actively onboarding new artists, aiming to bring forth fresh music regularly. The partnership with The Orchard is seen as a strategic advantage to help their artists reach a larger audience.

The label, fostering a range of original music in diverse Indian languages, boasts a lineup of emerging composers, songwriters & artists known for blending contemporary sounds with traditional roots.

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