“The future of live events in India is bright”, says SANAM Band

Industry Watch | February 23, 2024 | Interview

Sanam Band Venky S Samar Puri Sanam Puri Keshav Dhanraj

TribeVibe Entertainment, in collaboration with BookMyShow, Perfect Harmony Productions, and Panache Media, proudly announces the much-anticipated SANAM India Tour, presented by Royal Challenge American Pride Soda. The multi-city musical extravaganza, featuring India's beloved pop-rock sensation SANAM, comprising lead vocalist Sanam Puri, lead guitarist Samar Puri, bass guitarist Venky S, and drummer Keshav Dhanraj commenced to enthral audiences from February 11, 2024 onwards in Ahmedabad, Pune, Delhi, Mumbai, Hyderabad, Indore etc. with the grand finale scheduled for April. 

Today, SANAM Band stands as one of the most prominent pop-rock bands in the country, celebrated for their infectious melodies and electrifying performances. Their enduring popularity and ever-expanding fan base serve as a testament to their musical prowess and captivating stage presence.

Driven by a shared commitment to their audience, SANAM strives to deliver unforgettable experiences at every performance, blending their timeless hits with captivating original compositions. With each note they play, SANAM continues to captivate hearts and leave an indelible mark on the music scene, solidifying their status as icons of modern Indian music.

In an exclusive interview with EVENTFAQS Media, SANAM Band provides insights into the challenges encountered while navigating the live event industry and shares their excitement about the future of live events, expressing perspectives from both performer and fan viewpoints.

Q. Tell us how do you manage to enthral your audience every time you get on a stage?

Sanam Puri - The most rewarding aspect of our work is the reciprocal relationship we share with our audience. We're fortunate to possess a talent that has clearly directed our journey. Witnessing the transformative impact of our music on numerous lives, and the significant changes our unity as a band has instigated in many, is truly humbling. Our approach on stage is straightforward: staying authentic to our music and the messages we wish to convey. Our aim is to foster love and unity in a world that often seems complex. Love, we believe, is the greatest force. When our fans join us live, they leave enriched with positive vibes and energy, an experience unique to live performances. We are dedicated to evolving this experience into a platform that enables emerging artists to connect with their fans and spread love.

Q. As an artist, what are some challenges you face in navigating the live event industry, and how do you overcome them?

Keshav Dhanraj - In 2010, when we were emerging artists, we believed that creating a few hit tracks would set us up for life. However, diving into the music industry, we quickly understood its complexity. Throughout the years, we've faced numerous challenges, but the collective strength of our four distinct talents has been our anchor. Our unity makes us invincible. Thanks to the support and guidance of our management Quad Entertainment, we feel equipped to overcome any obstacles. The significance of a trustworthy manager and a dependable team cannot be overstated. Experience has taught us that the journey and the companionship are what truly matter. Fortunately, we are graced with both.

Q. Are there any specific improvements or innovations you'd like to see within the live event industry?

Venky S - It’s a basic expectation for concertgoers to find value and comfort in live music events. I think it’s essential to facilitate that - especially for our events, which have audiences of different age groups. On-ground production and troubleshooting have to be the focus here - whether it’s security, sanitation, accessibility, ventilation, waste management, parking, crowd management, payment portals, network connectivity, etc. The whole experience would be memorable if this, along with the state-of-the-art gear for sound, stage, lighting, LED, and other technical aspects, were accounted for and not compromised on in the show costs. The aim should be to keep consistent quality control measures to run a show smoothly and work with the artist's management. It’s also vital for the production companies to truly understand the artist they bring on board to make an event successful and reach further goals to improve the quality of their events. As the years have passed, the bar set for stage design, lighting, time-coded production, and the quality of homegrown food & beverage stalls have increased tremendously. The future of live events in India is bright.

Q. Looking ahead, what excites you most about the future of live events, both as a performer and a fan?

Samar Puri - As we mentioned earlier, there's a reciprocal relationship at play here. It falls upon us to strive towards an engaging and entertaining experience for every one of our fans. Being artists, we're collaborating with top teams nationwide to craft these experiences. What's truly thrilling is our commitment to enhancing and expanding these experiences for our fans as time progresses. We're fortunate to have an incredible community of fans and followers. Together, we're set on creating a series of memorable experiences through our Indian Tour.

SANAM Band provides insights into the challenges encountered while navigating the live event industry & shares their excitement about the future of live events.

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