STCH: Crafting Unforgettable Experiences in the Evolving Landscape of Events

by  EVENTFAQS Bureau Industry Watch | February 15, 2024 | Interview

STCH Sachin Mutreja Filmfare Technical Awards Slush TVS Dubai

STCH, a premier integrated marketing agency renowned for its experiential prowess, continuously crafts a myriad of extraordinary events. By delving deeply into client requirements, STCH meticulously conceptualizes and executes impactful experiential marketing solutions. Their commitment lies in offering a plethora of innovative options that resonate profoundly with our clients' objectives, ensuring unparalleled success and lasting impressions.

Here are some remarkable feats accomplished by STCH, which stand as testaments to their unwavering dedication and unparalleled excellence:

Filmfare Awards: 

The Filmfare Awards Night was a glamorous event that honored the best of Indian cinema in Gujarat’s GandhiNagar- GIFT City with 15,000 people. The brightest stars, filmmakers, and creative minds gathered to witness the spectacular ceremony, featuring stunning performances and speeches. The event was not just an award show, but a celebration of the talent and artistry of the Indian film industry. The event showcased red-carpet fashion, emotional moments, and the cinematic splendor of the industry. The 69th Hyundai Filmfare Awards 2024 with Gujarat Tourism Night was a memorable night of glamor and excellence for the Indian film fraternity. 

Filmfare Technical Awards: 

The Filmfare Technical Awards, the very first curtain raiser event to the filmfare awards, hosted 1,000 guests at The Leela Gandhinagar and Mahatma Mandir Convention & Exhibition Centre. Hyundai, the title sponsor, revealed its IONIQ with a special entrance. The event also featured a fashion show by Shantanu Nikhil. Karan Johar, Janhvi Kapoor, and other celebrities attended the event that was hosted by Aparshakti Khuranna and Karishma Tanna,  adding to its glamor. The Filmfare Tech Awards was a prestigious and spectacular event. 

Pepsico:  

PepsiCo held its Annual Beverage Conference at the Mandarin Oriental in Kuala Lumpur, Malaysia. The two-day event had a conference, a welcome dinner, a gala dinner, and brand presentations. The highlight was a 270-degree stage setup that amazed the attendees. The guests also enjoyed interactive quizzes and photo booths. The event featured celebrities and artists like Kiara Advani, Hardik Pandya, Yash, Rashmika Mandana, Papa CJ, Cyrus Sahukar, Steve Waugh, and Shraddha Gautam. The theme ‘Lehra do’ reflected PepsiCo’s resilience and success despite challenges. The flag hoisting symbolized their achievements and future goals.

Slush: 

STCH hosted the first ever New Delhi Slush’D India in The Oberoi, Gurgaon on 3rd -4th November,2023  with  more than 700  pax at the event. Slush is a startup and technology conference held annually in Helsinki, Finland. It's Europe's largest and one of the world's top five startup conferences.

Numerous Speaker discussion, panel discussion and master classes were held across the 2-day event followed by dinner on the first day at Trident for 500 pax. Some of the major speakers included Shri Piyush Goel, Umakanth Soni, Sanjeev Bhikchandani, Dr. Shailesh Kumar, Pankaj Verma, Utkarsh Kumar and many more were part of this path breaking event. 

Genpact Focus 2023:

A 2-day event in the heritage city of Jaipur. The entire event from logistics to the event execution was done by STCH. It was a 650 pax grand affair. Day 1 was the conference followed by the Welcome  dinner at the poolside of Fairmont. We had breakout sessions in the pre-function area during the morning conference. Day 2 was again the conference followed by the Gala dinner at the Leela Jaipur.The main attraction of the event was the 3D projection mapping on the façade of the Leela palace depicting the story of Genpact India and performance by Salim Sulaiman.

Aditya Birla Medallion: 

The ABSLI Medallion Awards, held on November 4 and 5, 2023, at the stunning Sahara Star venue, were a unique celebration of excellence and recognition. It was an Internal award function for the excellence delivered by employees to Aditya Birla in the previous year with an intricately curated medal. The event, themed as a ‘Concert,' was a night to remember as it featured a dazzling array of 8 segment performances choreographed by an external choreographer and performed by the employees. The audience was in for a treat as after every segment, props like colorful balloons, bandanas, and party poppers were joyfully thrown into the crowd, creating an electric atmosphere. Notably, a touch of adventure was added as harnesses were utilized for Jaimit Doshi’s - the Chief Technology, Digital and Marketing Officer - Driving Transformation, breathtaking specially curated Rap performance. The ABSLI Medallion Awards truly combined recognition and entertainment, leaving the 800 attendees with unforgettable memories. 

PwC Dubai:

PWC India celebrated its 150th anniversary with a 3-day event in Dubai for 800 guests. The first day had a welcome dinner at JA Beach resort and a conference at Ritz Carlton the next morning. The same evening, Akriti Kakkar performed at a Sufi night at Asateer, Atlantis. The spouses enjoyed a Dubai tour to the museum of the future, Burj Khalifa, Dubai mall, and more. The final day had a Gala dinner at the Al Sahar Desert Resort with fun activities like LED Helium act, fire dancers, percussionist, Quannun player, and DJ Aqeel. The Gala dinner also featured a projection on the sand dunes and a Helium Act. 

In an exclusive interview with EVENTFAQS Media, Sachin Mutreja, Director, STCH shares insights into the evolving landscape of events and provides a glimpse into the organization's forthcoming projects, partnerships, or initiatives. 

Q1)  How do you perceive the current growth trajectory of the event industry, and what factors contribute to this growth? 

The event industry is expected to only grow the upward ladder thanks to the growth and innovation of technology and interactivity.. Some of the factors that contribute to this growth are the increasing demand for experiential and immersive events, the adoption of hybrid and virtual formats, the use of AI and other technologies to enhance engagement and personalization, and the rising importance of events as a marketing and PR tool. 

Q2) How has the landscape of events evolved, and what emerging trends do you anticipate will gain prominence in the coming months? 

The landscape of events has evolved significantly in the past few years, especially due to the impact of the COVID-19 pandemic. Some of the emerging trends that are likely to gain prominence in the coming months are:

Hybrid events that combine the best of both in-person and virtual experiences, are now offering greater flexibility, reach, and sustainability. Events are consciously trying to focus on creating transformational experiences that inspire, educate, and connect attendees, rather than just providing information or entertainment.

The central point of an event now is to reflect on the brand values and social responsibility of the organizers and sponsors, such as accessibility, diversity, inclusion, and environmental impact which gives the event a touch of personalisation and adds to a lot of emotions directly. Events and Event organizers intentionally leverage data and analytics to measure and optimize the ROI, as well as to personalize and tailor the content and interactions for each attendees.

Q3) How does STCH strive to create memorable and distinctive experiences for its clients? Can you highlight some of the key achievements or successful events executed by STCH? 

STCH is a company that operates in the MICE and Events Industry, offering integrated solutions for events, exhibitions, activations, experiential marketing and mice. STCH strives to create memorable and distinctive experiences for its clients by understanding their objectives, challenges, and target audience, and by delivering innovative and customized solutions that exceed their expectations. Some of the key achievements or successful events executed by STCH as mentioned above are of course the 69th Hyundai Filmfare Awards 2024 with Gujarat Tourism and the very first of its kind, The Curtain Raiser Technical Filmfare awards. Other than these, the other few memories that we helped create include, The PepsiCo Annual Beverage Conference, the very first New Delhi Slush’D India, Genpact’s Focus, The Aditya Birla Medallion Awards where we ran wild and turned an internal award function to an 800 people concert, The 150th anniversary of PwC India and a long successful list of close to 90 events in this year.

Q4) What does the future hold for STCH? Are there any upcoming projects, partnerships, or initiatives that you can provide a sneak peek into?

We want the future of STCH to look bright and promising, as we continue to expand our portfolio of services and clients, and to explore new opportunities and partnerships in the event and marketing industry. Some of the upcoming projects, partnerships, or initiatives that we are looking at are a mix of new relationships and the pre-exisiting long lists of clients that have now become family. We are definitely looking at solidifying our association with our retainer clients.