Lollapalooza India 2024 redefines the festival experience; teams up with leading Global brands

by  EVENTFAQS Bureau Entertainment | January 19, 2024 | News

Lollapalooza India 2024 Budweiser Beats Energy Drink Johnnie Walker Nexa RuPay

Lollapalooza India 2024 is now gearing up for an even more exciting second edition with a steadfast community-first approach, curating a world of non-stop entertainment that is immersive, interactive, holistic and transcendental. Carrying forward its legacy, the iconic music festival has collaborated with leading global and Indian brands across various industries spanning auto, CPG, retail, beauty, fintech, and food & beverages industries to elevate the on-ground consumer engagement and festival experience surrounding the music.

Scheduled to be held on January 27 - 28, Lollapalooza India 2024 will once again transform the iconic Mahalaxmi Race Course, Mumbai into a captivating haven for all music enthusiasts, showcasing an eclectic line-up of 40+ renowned artists from around the globe across a two-day extravaganza. BookMyShow Live will spearhead Lollapalooza India as the promoter and co-producer for the festival’s Indian edition along with global producers, Perry Farrell and C3 Presents.

Some of the biggest brands from the world and India including Budweiser Beats Energy Drink, Johnnie Walker Refreshing Mixer Non-Alcoholic, NEXA, RuPay, Levi’s®, Maybelline New York, CRED and Bisleri Vedica Himalayan Spring Water along with Maharashtra Tourism have come together to collaborate with Lollapalooza India 2024 curating integrated immersive experiences & unforgettable moments that resonate with the audience.

Live events have become an integral part of the marketing mix across the board, even as brands in B2B or B2B2C industries are eyeing this space as a lucrative opportunity along with B2C brands, and this trend will remain unaffected as long there is a promise of quality and relevance. This has created an opportunity for like-minded brands across sectors to invest strategically in building salience and brand love through entertainment, which is a core part of the consumer’s ecosystem.

Featuring over 40 artists, 4 stages and over 20 hours of unforgettable live music, art and culture, Lollapalooza India will be a treat for Indians and Asians all across, offering not just music, but also a cultural experience of a lifetime with innovative culinary selections, art, gaming, fashion and much more to be witnessed in India.