Hyatt Unveils ‘Perfectly Yours 2.0’ in India; An initiative that elevates Hyatt’s wedding offerings

Weddings | January 18, 2024 | News

Hyatt Perfectly Yours 2.0

Hyatt announces the launch of ‘Perfectly Yours 2.0,’ in India that was introduced last year for modern Indian couples who seek a personalised wedding experience. The new initiative strives to make the wedding ‘uniquely yours’ across key moments like the proposal, the wedding and beyond as well. The core of the campaign stays true to how Hyatt hotels put the ‘You’ in your wedding.

Commenting on the initiative, Kadmbini Mittal, Regional Vice President – Commercial, India and Southwest Asia, Hyatt said, “With the ‘Perfectly Yours’ campaign, we were able to successfully spark conversations around how modern Indian weddings are increasingly reflective of the couple’s individual characteristics and beliefs, while focusing on Hyatt’s expertise in curating personalised experiences for each couple. ‘Perfectly Yours 2.0,’ is dedicated to enhancing this offering by encapsulating Hyatt hotels’ commitment to going above and beyond the wedding day by building culturally rich moments to ensure a unique experience for each couple. As the campaign demonstrates, we do take pride in ‘putting the You’ in your wedding.”

The trilogy commences with ‘Fell In Love In A Hopeful Place,’ featuring the voices of Monali Thakur and Ashu Shukla, as the couple experiences the magic of their first meeting at a friend’s wedding in a Hyatt hotel. In the second chapter, ‘Shor Aur Sukoon,’ Aakriti Kakkar and Osho Jain lend their mesmerizing vocals to a beautiful tale with the backdrop of Hyatt hotel. The trilogy concludes on a poignant note with ‘Dheere Dheere’, sung by the duo Sona Mohapatra and Akkhil Sachdeva, expressing the couple’s journey as they exchange vows and embark on a lifelong adventure together. Composed & written by Sreejone Nag and produced by Ankur Shrivastava, the Perfectly Yours musicals star actors Karan Jotwani and Shreya Gupto as the lead protagonists.

The new initiative strives to make the wedding ‘uniquely yours’ across key moments like the proposal, the wedding & beyond as well.

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