HDFC Securities announces the appointment of Puneet Bekal as its Chief Marketing Officer

by  EVENTFAQS Bureau Industry Watch | January 11, 2024 | News

Puneet Bekal HDFC Securities Chief Marketing Officer

HDFC Securities announces the appointment of Puneeth Bekal for the position of Chief Marketing Officer (CMO) and Executive Vice President. Bekal will be heading the marketing department, and HDFC Sky – their flat pricing equity broking app launched in September 2023.

Puneeth has over 19 years of experience in Brands and Marketing, with key expertise in Brand Strategy, Marketing Strategy, and Digital Marketing across industries and verticals. Before joining HSL, Puneeth worked for organizations including Mastercard, Godrej Group, Lodha Group, and Ceat Tyres. In his career spanning nearly two decades, he has worked in over 42 cities across India and 7 countries, giving him a deep understanding of India's diverse culture and sense of global interconnectedness.  

Speaking on his appointment, Puneeth Bekal, Chief Marketing Officer and Executive Vice President, HDFC securities said, “I am thrilled to embark on this journey with HDFC Securities, driving towards our shared vision of becoming the preeminent ally for financial investors. In a rapidly evolving landscape, we recognize the transformative power of cutting-edge technologies, and my commitment is to leverage these tools to unlock their full potential. The surge in over 10 crores new demat account openings in India since the pandemic, predominantly fueled by a wave of young and tech-savvy investors, underscores the dynamic shift in the financial landscape. 

As the newly appointed CMO at HDFC Securities and HDFC Sky, my immediate focus is to propel our digital capabilities to new heights, with a specific emphasis on HDFC Sky. This strategic initiative aims to position HDFC Sky as the undisputed investment platform of choice for the vibrant community of young and millennial investors across the nation. Through innovation, personalized experiences, and a commitment to trust, we aspire to redefine the landscape of financial services and solidify our standing as the go-to destination for the next generation of investors." 

Dhiraj Relli, MD & CEO at HDFC Securities said, “Puneeth will be instrumental in crafting a new age, digital-first marketing ecosystem to lead HDFC Securities to stand out in the fragmented and evolving broking and distribution space in India. Puneeth’s enthusiasm and expertise will play a key role in the entire spectrum of HSL’s offerings ranging from our flat pricing offering - HDFC Sky to Investment advisory services.”