'India International Travel Mart' Gears up with the 2024 Calendar of Travel-Events!

by  EVENTFAQS Bureau Industry Watch | December 29, 2023 | News

India International Travel Mart Sphere Travel Media & Exhibitions

As the tourism world gets on a new lease of renewed discovery and success, 'India International Travel Mart is pleased to announce their IITM Calendar of events for the year 2024.

• IITM Kochi: 19 – 21 January 2024
• IITM Kolkata: 1 – 3 March 2024
• IITM Ahmedabad: 15 – 17 March 2024
• IITM Chennai: 26 – 28 July 2024
• IITM Bangalore: 2 – 4 August 2024
• IITM Delhi: 20 – 22 September 2024
• IITM Mumbai: 18 - 20 October 2024
• IITM Pune: 29 November – 1 December 2024
• IITM Hyderabad: 6 – 8 December 2024

The IITM series of travel events provide unparalleled opportunities for direct and face-to-face engagement with potential customers. This hands-on experience allows potential customers to better understand and appreciate the features and benefits of the offerings, leading to higher conversion rates and increased sales.

With this year’s edition of ‘IITM,’ Sphere Travelmedia & Exhibitions enters into its twenty-fifth year of providing the travel industry; a viable, cost-effective and productive platform to showcase, network and do business.

With organizations and tourism boards from over 30 Indian states and over 25 countries, ‘India International Travel Mart’ will showcase a variety of destinations from different spheres such as international destinations, travel-technology products, niche travel verticals pilgrimages, adventures, culture & heritage, beaches, hills and many more.

Exhibitions are powerful and effective marketing tools that significantly enhance the travel and tourism industry's overall marketing plan. By participating in exhibitions, businesses can achieve a multitude of benefits that contribute to brand visibility, lead generation, market research, and networking.

Sanjay Hakhu, Director, Sphere Travelmedia said, “In recent years, the Indian outbound travel market has witnessed an unprecedented surge, transforming the nation into a formidable force in the global tourism landscape. Fuelled by rising affluence, a growing middle class, and increasing travel aspirations, Indian travellers are exploring the world like never before. This phenomenon has significant implications for destinations worldwide and offers exciting opportunities for the travel industry to cater to this burgeoning market."

Rohit Hangal, Director, Sphere Travelmedia added “India's domestic tourism industry has emerged as a significant driver of economic growth in recent years. With a diverse cultural heritage, breathtaking landscapes, and a rich tapestry of traditions, the country offers a myriad of travel experiences for its own citizens. As disposable incomes rise and travel becomes more accessible, Indians are increasingly exploring their own nation, boosting the domestic tourism sector, and generating substantial economic benefits. The base of over 500 million discerning domestic holidaymakers; it is a yearlong bankable market; no hospitality and travel organization can ignore.”