SOCIAL unveils new cloud kitchen brand, Aflatoon

by  EVENTFAQS Bureau Industry Watch | December 21, 2023 | News

Social Aflatoon Impresario Entertainment & Hospitality

Impresario Entertainment & Hospitality introduces its latest cloud kitchen offering – Aflatoon – ahead of the festive season. Living up to the quirky name, Aflatoon promises to deliver a rich gourmet experience inside the comfort of one’s home by offering delicious North Indian cuisine, with a twist.

Inspired by the love and essence of North India, the Aflatoon experience has been curated where familiarity meets surprise, and classics are transformed into creations that astonish and delight the senses. Unlike other dishes, the Aflatoon experience is extraordinary. It's an explosion of flavours, and a quirky adventure that takes you on a thrilling journey through culinary wonders.

Aflatoon’s food brings a taste of luxury to one’s palette whilst capturing the joy of sharing meals with loved ones in the comfort of their homes. Unique delights like the Kale and Palak Patta Chaat, include Kale and Palak Fritters, Quinoa, Orange, Pomegranate, and Dal Moth, with Mint Chutney, Saunth and Yoghurt. Not to forget the Paneer Makhanwala and Butter Chicken in three avatars – Creamy AF, Spicy, and Truffled. Aflatoon by SOCIAL ensures a delightful experience for even the most selective taste buds.

Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality, said, "Creating Aflatoon was a journey of passion and innovation. We wanted to seize the soul of North Indian flavours while surprising diners with unpredictable twists. We’re thrilled to bring this experience with foodies across the nation and we are sure that people will love this."

The vision is to weave Aflatoon into the fabric of every group gathering over fun and food, redefining how North Indian cuisine is perceived and consumed by foodie Indians.

Shamsul Wahid, Group Executive Chef, Impresario Entertainment & Hospitality said, "Through Aflatoon, we aim to capture the true essence of North Indian flavours sprinkled with a twist of surprise. Backed by over two decades of collective experience, Aflatoon is our effort towards creating a memorable meal, where every morsel is an ode to North Indian flavours coupled with luxurious experience, all within the comfort of our patrons’ homes.”

Aflatoon is now available for home delivery exclusively through Zomato, only serving in the regions of Delhi NCR and is gradually being rolled out to other regions across India.