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Virat Kohli Dives into Talent Management; Part ways with Bunty Sajdeh of Cornerstone
by EVENTFAQS Bureau Industry Watch | November 22, 2023 | News
Virat Kohli Cornerstone Bunty Sajdeh
Virat Kohli has reportedly terminated his association with sports marketing enterprise Cornerstone, a company belonging to his enduring companion Bunty Sajdeh, who concurrently held the role of Virat's manager.
The precise cause for their separation remains undisclosed, yet certain media speculations suggest that Kohli is soon to establish his own talent management enterprise dedicated to overseeing his media engagements. The cricketer is anticipated to formally register his forthcoming company.
Over a decade ago, Virat Kohli became associated with Bunty Sajdeh's esteemed enterprise, Cornerstone, fostering a profound and intimate connection with Bunty ever since. Cornerstone stands as one of the foremost talent management companies in India, actively engaged in the realms of both sports and entertainment. The agency has managed some of the biggest names in sports world including Shikhar Dhawan, Rohit Sharma, PV Sindhu and Sania Mirza.
The reason for the two parting ways is not yet clearly known, but some media reports suggest that Kohli will soon come up with his own company that will manage his media deals.