Pravaas onboards Zomato Live as the exclusive ticketing partner for its next expedition in Mussoorie
by EVENTFAQS Bureau Industry Watch | November 16, 2023 | News
Zomato Live Pravaas Mussoorie
The hills of Mussoorie are set to come alive with Pravaas: A Journey of Mussoorie which will take place from November 24 to 26, 2023. Zomato Live, the LIVE events and experiences vertical of Zomato, has been onboarded as the exclusive ticketing platform, to bring this unmissable adventure to audiences that are passionate about holistically exploring destinations across India through premium itineraries. Pravaas: A Journey of Mussoorie is set to be a takeover of the region, offering a multitude of experiences that will transform stunning locations into extraordinary celebrations.
Commenting on this partnership, Zeenah Vilcassim, CEO, Zomato Live said, “We recognise the resounding desire amongst the Indian audience for out-of-the-ordinary adventures that go beyond travel to involve authentic discoveries crafted exclusively for like-minded people. We are thrilled to partner with Pravaas to offer such an eclectic mix of culture, music and F&B that we believe will truly be an immersive travel experience uncovering India’s spectacular regions. This marks a great start to the kind of distinct and unique explorations we want to provide Indians access to.”
Speaking about this unique IP, Mahanaaryaman Rao Scindia and Nakul Mehan, CoFounders, Pravaas said, “Pravaas has a deeper purpose beyond hosting events in stunning venues. We created Pravaas with the firm belief that the rich tapestry of India's diverse regions, with their unique places, people, stories, and culture, is yet to be fully explored and embraced. With 'A Journey of Mussoorie,' our aim is to unveil the hidden treasures of this region through contemporary experiences crafted for the modern audience seeking uniqueness and elevation. Over three days, we curate 6+ experiences at the nexus of music, food, and culture, showcasing the yet undiscovered facets of the Mussoorie region.”
Zomato Live has been onboarded as the exclusive ticketing platform, to bring this adventure to audiences that are passionate about holistically exploring destinations through premium itineraries.