GOVO collaborates with the latest season of MTV Hustle 03 Represent: Elevating Rap Reality

by  EVENTFAQS Bureau Industry Watch | November 9, 2023 | News

GOVO MTV Hustle 03 Represent

GOVO, a new competitor in the audio tech industry unveiled its collaboration with the latest season of India's most popular rap reality television series, MTV Hustle 03 Represent. Stepping in as the co-sponsor, the brand is expected to enhance the influence of this sensational show, propelling India's rap culture to significant heights. This collaboration encompasses active integration within the show, making its presence felt through various channels, including on-set features and organic mentions by contestants.

MTV Hustle, renowned for its leading role in elevating the rap genre in India and propelling it onto the global stage, returns with its third season to capture audiences across the globe. As a driving force behind the growth of India's flourishing rap scene, the show has consistently provided a nationwide stage for undiscovered talents, celebrating the art of self-expression that deeply resonates with the youth. The season's resounding call to action, ‘India Ab Tumhari Baari’, stands as a tribute to the representation of youthful Indian culture and identity, synergizing the union of two influential brands.

Varun Poddar, Founder, GOVO said, “We are absolutely thrilled to partner with MTV Hustle 03 Represent, a collaboration that perfectly aligns with our unwavering passion for music and our commitment to delivering unparalleled bass experiences. At GOVO, we're dedicated to elevating audio quality, and teaming up with the dynamic platform of MTV Hustle fulfills our long-held dream. As we introduce our new range of soundbars to the world through this iconic show, we're eagerly looking forward to help shine India’s extraordinary talent this season."