Nykaaland Beauty Festival Draws 15,000 Attendees and Shines with Celebrities, Brands & Entertainment

Entertainment | November 7, 2023 | News

NYKAALAND

Nykaaland, a beauty festival co-produced by Nykaa and BookMyShow Live united beauty enthusiasts, industry influencers and prominent figures in a celebration of all things beautiful. The festival had over 15,000 attendees from all over the country. It featured 800 influencers and makeup experts, making it a one-of-a-kind experience.

One of the festival's standout highlights was the generosity of beauty brands. 100,000 samples were distributed, giving festival-goers the chance to explore, experiment, and discover an array of products. Around 5,000 participants attended 12 Masterclasses hosted by industry experts such as Baltasar Gonzalez Pinel, Daniel Bauer, Namrata Soni, Sandhya Shekar and Mickey Contractor. Nykaaland was not just a festival but a content creation powerhouse, with more than 5,000 pieces of engaging and informative content generated during the event. 

Katrina Kaif, graced the event to launch her brand, Kay Beauty's new eyeshadow palette, while Kriti Sanon introduced her brand, Hyphen's new lip balms at Nykaaland. Jim Sarbh joined the roster, launching Schwarzkopf Professional's new brand film. Nykaa brand ambassador Janhavi Kapoor, along with Masaba Gupta and Nushrratt Bharuccha added to the glamour, making the opening night of Nykaaland an unforgettable affair.

Makeup artist Mario Dedivanonic brought his much sought-after masterclass to India for the first time, offering a unique opportunity for aspiring makeup artists and enthusiasts. Urban Decay made an exclusive debut in the Indian market at Nykaaland and Bath & Body Works unveiled their collection in India for the first time at the festival. Nyveda, Nykaa Naturals and Earth Rhythm also seized the opportunity to launch their products at Nykaaland, marking a significant moment in their journey.

As beauty enthusiasts had a ball at The Foundation hanger, featuring over 80 international and Indian iconic beauty brands and their extensive product ranges, the beats from The Spotlight stage and The Highlighter hanger kept everyone grooving as they shopped to their content. UK’s pop icon HRVY and Ritviz along with DJ SA and DJ Ishani dropped some electrifying tunes that saw festival attendees vibing and swaying their hands, keeping the entertainment quotient top-notch and high through the festival. 

With Nykaaland, BookMyShow has expanded live entertainment’s potential into untapped segments like beauty in India, as the pioneer of unparalleled out-of-home live entertainment experiences. 

Nykaaland, a beauty festival co-produced by Nykaa and BookMyShow Live united beauty enthusiasts, industry influencers and prominent figures in a celebration of all things beautiful.

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