TechSparks 2023: Redefining Immersive Experiences in Tech Events with Éclat

by  Niddhi Sharma Industry Watch | November 21, 2023 | Feature

TechSparks 2023 Bangalore Eclat YourStory

YourStory's 14th Edition Blazes a Trail with Creative Partner's Vision.

YourStory’s flagship event TechSparks, India’s most beloved startup-tech conference has grown to become India’s largest most influential and highly anticipated start-up tech conference today. Over it’s 15 years run, TechSparks has been instrumental in shaping the narrative of India’s technology, innovation and entrepreneurship ecosystem.

“Every year we challenge ourselves to make TechSparks bigger, better and more impactful for the builders of new India. This year by expanding to 3 cities across India, we’ll be able to be more inclusive, bring on board many more international and Indian ecosystem leaders, and create impact at a scale like never before.”, says Shradha Sharma, CEO of YourStory.

And this year, with Éclat as a creative partner, TechSparks is witnessing a transformation like never before by breaking the conventions of tech expos.

What sets this year's TechSparks apart? An immersive, 270-degree stage design combined with cutting-edge content, taking attendees on a journey through space and time.

Traditionally, tech events feature a central LED screen with decorative side panels. However, this year, the stage at TechSparks has been revolutionized. Instead of the typical setup, Éclat's creative team introduced a 270-degree LED display, encouraging immersive content experiences that resonate with tech-savvy audiences.

The result? Attendees have been left awestruck.

The immersive content at TechSparks 2023 is nothing short of a visual marvel. Éclat's team of 3D artists were tasked with creating content that seamlessly flowed across the expansive LED screens, delivering a captivating visual journey. The modern, tech-inspired content conveys the message that TechSparks is at the forefront of innovation and technology.

But the achievement doesn't stop at the aesthetics. Despite tight timelines, the creative team managed to deliver a state-of-the-art experience that surpassed expectations. It's a testament to our dedication to pushing boundaries and setting new industry standards.

And the transformation doesn't stop at the visuals. We went above and beyond to introduce a series of engagement opportunities that redefined the attendee experience.

1) The Pitch Booth

Securing a spot at the table with an investor can be a daunting task for budding entrepreneurs. Éclat conceived the Pitch Booth, a game-changer at TechSparks 2023. This innovation included actual pitch decks from unicorn companies, exclusive podcasts from top 1% unicorn founders, and the opportunity to record and present a pitch, with YourStory acting as a bridge to the investors.

2) The Vox Pop Booth

The Vox Pop Booth captured stories and messages from everyone at TechSparks, and the response was nothing short of extraordinary. Founders shared candid stories and visions, while speakers inspired budding entrepreneurs. It became a buzzing zone and a monumental success. 

3) The Augmented Photo Booth

Perhaps the most groundbreaking of all was the Augmented Photo Booth. A simple backdrop transformed into a front cover of YourStory magazine, turning attendees into cover stars for a moment. The dream of gracing India's top magazine became a virtual reality for countless attendees. This innovation saw the YourStory brand tagged over a million times on social media with each photo taken.

TechSparks 2023 is set to unfold in three major cities: Bangalore, Delhi, and Mumbai. Bangalore was just the beginning, and the audience can expect even more immersive experiences in the upcoming events. Delhi and Mumbai are next in line, and the promise is to elevate the on-stage live gimmicks while keeping the immersive essence intact.

In a world where tech innovation is the driving force, TechSparks 2023 isn't just another event—it's a journey into the future. As a creative experience partner with YourStory, Éclat has ushered in a new era of tech exhibitions, redefining what it means to be on the cutting edge.

Stay tuned for more updates as TechSparks 2023 continues to push the boundaries of tech event experiences.