Hyundai EXTER showcased with India’s largest outdoor LEGO installation by Innocean India

by  EVENTFAQS Bureau Industry Watch | September 6, 2023 | Feature

Hyundai EXTER LEGO Innocean India

Innocean India announces the extraordinary success of their latest advertising campaign for Hyundai EXTER that is getting a lot of visibility on all media platforms. The high decibel blitzkrieg continues unabated with an innovative outdoor activity that Innocean has conceptualised and executed for Hyundai.

The outdoor features a life-sized automotive masterpiece constructed entirely out of LEGO blocks. This innovative campaign has captured the imagination of audiences all over the town, attracting a huge amount of recognition and admiration for the brand.

The awe-inspiring outdoor installation erected in DLF Cyber hub Gurugram, meticulously crafted using more than 300,000 of LEGO blocks, showcases the essence and dynamism of Hyundai EXTER as a fun, outdoorsy SUV meant for young generation.

Measuring 200 Sq. ft, this life-sized masterpiece stands as a testament to the power of creativity and engineering excellence. The use of LEGO blocks not only symbolizes precision and innovation but also resonates deeply with enthusiasts of all ages.

Since its unveiling, the LEGO inspired outdoor exhibit has drawn massive crowds and garnered significant media attention. The installation has served as a magnet, captivating the interest of passersby, industry experts, and the press. This creative approach to advertising has set a new standard in the industry, cementing Hyundai’s image as an imaginative brand that got the pulse of younger generation.

Santosh Kumar, COO, Innocean India said, "We are thrilled to see the incredible impact of our LEGO themed outdoor campaign for Hyundai. By blending cutting-edge advertising strategies with a touch of childhood nostalgia, we've not only attracted attention but also crafted a lasting brand impression in the minds of consumers."

Sunny Arora, Head Experiential Marketing, Innocean India said, “Our aim is to create something interesting and unique every time, and this billboard using more than 3 lacs LEGO bricks is a great example of our work for Hyundai.”

Jae Ho Yoo, MD, Innocean India said, “The success of this campaign underscores Innocean India’s commitment to pushing boundaries and redefining conventional advertising norms. Our ability to seamlessly integrate innovation and brand essence has not only elevated Hyundai’s visibility but has also earned them admiration of the real audience who have seen it with their own eyes.”