Viacom18 secures exclusive media rights for BCCI in India for Rs 5,963 crore
by EVENTFAQS Bureau Industry Watch | September 5, 2023 | News
Viacom18 BCCI JioCinema
Leading media & entertainment firm Viacom18 has bagged the streaming and broadcast rights for all domestic and international cricket in India for five years from September 2023 to March 2028 for a consideration of Rs 5,963 crore. Viacom18 will telecast the matches on Sports18 TV channel while streaming them on its OTT platform JioCinema. Earlier, these rights were with Star India and Disney+ Hotstar, respectively.
It stated in a Viacom18 statement, "Viacom18 secured exclusive Media Rights for the BCCI International and Domestic matches for September 2023-March 2028. The network won both the Indian sub-continent and global television and digital rights for the next five years for a cumulative figure of INR 5,963 crore."
Anil Jayaraj, CEO, Viacom18 Sports said, "We are elated about winning the exclusive media rights to BCCI international and domestic matches, and excited at the opportunity to serve fans the best of India cricket across both digital and TV.”
He further added, "Additionally, winning the broadcast rights is an extension of our strategy as we will continue to serve quality and affordable content to all viewers as they continue to migrate from linear TV to digital screens. The landmark rights, therefore, come with a great responsibility of enhancing viewers' experience of Indian cricket like never before.”
This addition of BCCI International and Domestic Cricket includes International Men's, Women's matches, and domestic first-class competitions like the Ranji Trophy, Duleep Trophy, Deodhar Trophy, and Syed Mushtaq Ali Trophy, among others.
Viacom18 will telecast the matches on Sports18 TV channel while streaming them on its OTT platform JioCinema. Earlier, these rights were with Star India and Disney+ Hotstar, respectively.