YouTube Unveils AI Music Principles & Launches YouTube Music AI Incubator with Universal Music Group

by  EVENTFAQS Bureau Marketing | August 22, 2023 | News

YouTube Universal Music Group

YouTube published a first ever set of AI music principles and launched the YouTube Music AI Incubator, kicking off with artists, songwriters and producers from Universal Music Group. YouTube’s three fundamental AI music principles are rooted in its commitment to collaborate with the music industry alongside bold and responsible innovation in the space.

Neal Mohan, CEO, YouTube shared the platform’s AI music principles and his vision for how the framework will enhance creative expression while also protecting artists on the platform. The principles include:

Principle #1: AI is here, and we will embrace it responsibly together with our music partners. As generative AI unlocks ambitious new forms of creativity, YouTube and our partners across the music industry agree to build on our long collaborative history and responsibly embrace this rapidly advancing field.  Our goal is to partner with the music industry to empower creativity in a way that enhances our joint pursuit of responsible innovation.

Principle #2: AI is ushering in a new age of creative expression, but it must include appropriate protections and unlock opportunities for music partners who decide to participate. We’re continuing our strong track record of protecting the creative work of artists on YouTube. We’ve made massive investments over the years in the systems that help balance the interests of copyright holders with those of the creative community on YouTube.

Principle #3: We’ve built an industry-leading trust and safety organization and content policies. We will scale those to meet the challenges of AI. We spent years investing in the policies and trust and safety teams that help protect the YouTube community, and we’re also applying these safeguards to AI-generated content. Generative AI systems may amplify current challenges like trademark and copyright abuse, misinformation, spam, and more. But AI can also be used to identify this sort of content, and we’ll continue to invest in the AI-powered technology that helps us protect our community of viewers, creators, artists and songwriters–from Content ID to policies and detection and enforcement systems that keep our platform safe behind the scenes. And we commit to scaling this work even further.

Universal Music Group Chairman and CEO, Sir Lucian Grainge, Chairman and CEO, Universal Music Group said “Our challenge and opportunity as an industry is to establish effective tools, incentives and rewards – as well as rules of the road – that enable us to limit AI’s potential downside while promoting its promising upside. If we strike the right balance, I believe AI will amplify human imagination and enrich musical creativity in extraordinary new ways.”

“Our enduring faith in human creativity is the bedrock of Universal Music Group’s collaboration with YouTube on the future of AI. Central to our collective vision is taking steps to build a safe, responsible and profitable ecosystem of music and video—one where artists and songwriters have the ability to maintain their creative integrity, their power to choose, and to be compensated fairly.”

“Today, our partnership is building on that foundation with a shared commitment to lead responsibly, as outlined in YouTube’s AI principles, where Artificial Intelligence is built to empower human creativity, and not the other way around.  AI will never replace human creativity because it will always lack the essential spark that drives the most talented artists to do their best work, which is intention. From Mozart to The Beatles to Taylor Swift, genius is never random.”

The announcement also introduced YouTube’s AI Music Incubator, a program that will bring together some of today’s most innovative artists, songwriters, and producers to help inform YouTube’s approach to generative AI in music. The incubator will kick off with a genre-spanning cohort of creatives from Universal Music Group, that includes Anitta, Björn Ulvaeus, d4vd, Don Was, Juanes, Louis Bell, Max Richter, Rodney Jerkins, Rosanne Cash, Ryan Tedder, Yo Gotti, and the Estate of Frank Sinatra, amongst others.

Björn Ulvaeus said, “While some may find my decision controversial, I’ve joined this group with an open mind and purely out of curiosity about how an AI model works and what it could be capable of in a creative process. I believe that the more I understand, the better equipped I’ll be to advocate for and to help protect the rights of my fellow human creators.”

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