Kingfisher announces its association with FC Goa as Associate Sponsor for Hero Indian Super League

Industry Watch | August 7, 2023 | News

Kingfisher FC Goa Hero Indian Super League

Kingfisher announces its renewed association with FC Goa as an Associate Sponsor for three seasons from 2023 to 2026 of the Hero Indian Super League. This exciting reunion with FC Goa, a successful football club in the Indian Super League (ISL), showcases Kingfisher's deep-rooted passion and unwavering support for the growing significance of Indian football. The collaboration promises to be a compelling journey of celebration, sportsmanship, and excitement as Kingfisher and FC Goa come together once again to showcase their shared passion for the beautiful game.

This partnership will prominently feature Kingfisher's name and logo on the pendant of the FC Goa shirt throughout the upcoming season. Additionally, Kingfisher will collaborate with the ‘Gaurs’ to introduce an exclusive line of FC Goa merchandise, catering to the desires of passionate fans. 

Vikram Bahl, Chief Marketing Officer, United Breweries said, "We are extremely pleased to extend our collaboration with FC Goa as an Associate Sponsor. Goa, being one of the top cultural hubs in the country has always been an important market for us and our commitment is to carry on the Good Times to enhance social connections. This partnership not only promotes football in Goa but also aligns with the idea of creating memorable fan experiences and promote brand love."

Arnold Wilson, Commercial Head, FC Goa said, " We are excited to bring back one of our longest associating partners - Kingfisher. Over the next few seasons, FC Goa and Kingfisher will aim at creating incredible fan experiences from match day activations, match screenings, an exclusive merchandise line to bespoke experiences. Both brands are clearly aligned with the vision to ensure FC Goa fans will be treated to good times, both on and off the pitch.”

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The collaboration promises to be a compelling journey of celebration, sportsmanship & excitement as Kingfisher & FC Goa come together once again, showcasing their shared passion for the game.

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