Nykaa & BookMyShow presents NYKAALAND, India’s First Beauty & Lifestyle Festival

by  EVENTFAQS Bureau Entertainment | August 2, 2023 | News

Nykaa BookMyShow NYKAALAND

Nykaa, India’s most preferred beauty and lifestyle retailer, in collaboration with BookMyShow, presents Nykaaland - India's inaugural and extraordinary beauty and lifestyle festival. The first edition of the festival, which is co-produced and promoted by BookMyShow Live, will be hosted in Mumbai, on November 4 & 5, 2023 at the Royal Western India Turf Club, Mahalaxmi Racecourse.

Envisioned as an unparalleled experience, Nykaaland guarantees an unforgettable weekend, featuring captivating encounters with renowned brands and influential figures from the realms of beauty and fashion.

With its foundation built upon Nykaa's expertise in curation and its robust brand partnerships, Nykaaland aims to revolutionize our perception and encounter with beauty and fashion. The meticulously planned two-day festival endeavours to push the boundaries of imagination and offer an unconventional experience of these domains, at a grandeur and scale that has never been witnessed in the country before.

Anchit Nayar, Executive Director and CEO, Nykaa Beauty said, “Through our decade-long journey in India's beauty and lifestyle industry, Nykaa has been at the forefront of transforming the landscape, introducing consumers to innovative beauty concepts and renowned global brands. Nykaaland embodies our vision to explore the highest realms of experiential lifestyle retail- bringing together consumers, creators and communities to celebrate extraordinary brands and experiences. Through this event and our partnership with BookMyShow Live, we hope to create a remarkable milestone in India's retail landscape, symbolizing a decade of growth and innovation. From digital aisles to physical store shelves, and now venturing into the experiential Nykaaland, we look forward to connecting with our valued consumers in an unprecedented format and shaping the future of beauty and lifestyle experiences in India.”

Owen Roncon, Chief of Business – Live Events, BookMyShow said, “The out-of-home entertainment ecosystem in India is a melting pot of growing recreational preferences, with users lapping up unique experiences like never before. As BookMyShow Live forays into yet another unique experiential category with India’s first ever beauty festival ‘Nykaaland’, we are delighted to partner with Nykaa, to bring together the best of both worlds, combining our expertise in curating unforgettable live experiences and Nykaa's unmatched prowess in the beauty and lifestyle industry. This extraordinary collaboration seeks to empower individuals, inspire self-expression and revolutionize the way India experiences beauty. Nykaaland will serve as a platform to celebrate diversity, inspire creativity, and redefine the way India indulges in the world of beauty. The debut edition of the festival will bring together a highly desirable, curated ensemble of unique events and experiences, giving millions of consumers, access to local and international beauty and fashion brands as also artists, leaving an indelible mark on the beauty landscape.”

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