Antara Senior Care appoints Rohit Khatua as the EVP & Head of Marketing and Communications

Industry Watch | August 1, 2023 | News

Antara Senior Care Max Group Rohit Khatua EVP & Head of Marketing and Communications

Antara Senior Care, a Max Group company, has appointed Rohit Khatua as the Executive Vice President & Head of Marketing and Communications.

As the Executive Vice President and Head of Marketing and Communications for Antara Senior Care, Rohit Khatua will be responsible for overseeing and driving strategic initiatives across Antara’s various lines of business. He will also play a key role in guiding the overall business strategy, growth, and development of the organisation.

Khatua joins Antara with over 20 years of experience in marketing and communications. He has previously worked with companies like Castrol India, Bombay Stock Exchange, Times Group, and global prop-tech leader, Planet Smart City, among others.

Speaking about his appointment, Rohit said, "I am delighted to join the Max Group and contribute to Antara’s mission to provide exceptional senior care services. I look forward to leveraging my experience and skills to strengthen the brand's position in the market and create meaningful connections with our audience. Building on the rich legacy of service, trust and expertise of the Max Group, the amazing team at Antara is developing and delivering solutions to improve and enrich quality of life for our seniors and their families, and I am excited to be a part of this journey."

Rajit Mehta, MD & CEO, Antara Senior Care said, "We are thrilled to welcome Rohit to our leadership team. His extensive experience and proven track record in driving business results and brand positioning will be invaluable as we continue to grow and expand our operations. We believe his strategic insights and expertise will propel Antara to new heights, enabling us to make a positive impact in the lives of seniors."

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Rohit will be responsible for overseeing & driving strategic initiatives across Antara’s various lines of business along with guiding the business strategy, growth & development of the organisation.

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