Castles & Coasters Namha Malhotra Edul Mahudavala ET Panache 35 Under 35 ET Panache 35 Under 35
Founded in 2018, Castles & Coasters aims to create flawless and enchanting wedding experiences by bringing dreams to reality along with their dedicated team of wedding specialists. From grand castle-like setups to intricate details, Castles & Coasters fulfils every aspect of weddings, both large and intimate. Their artistic team of experts works closely with clients, shaping their visions into dreamy celebrations. They constantly aspire to surpass expectations, recreating magical moments and achieving the extraordinary.
Services & Offerings: The company offers various services including the Destination Wedding & Venue Management, Hospitality & Guest Management, Transport & Logistics, Menu Design & Catering Management, Decor Design & Execution, Gifting, Wedding Communications & Collaterals, Wedding Entertainment, Budget, Time & Vendor Management.
Target Audience: Castles & Coasters caters to young millennials planning their weddings as well as the parents of the bride and groom. They specialize in crafting tailored wedding experiences for individuals who seek the expertise of wedding specialists.
Entrepreneurial Team: Namha Malhotra, CEO & Founder, and Edul Mahudavala, COO & Co-Founder, lead Castles & Coasters. Namha's journey in the wedding planning industry started 11 years ago, and her passion lies in creating meaningful connections with couples and their loved ones, enabling them to build cherished memories during their nuptial festivities. With a passion for creating memorable experiences, Edul Mahudavala’s expertise lies in planning and executing exceptional events that leave a lasting impact.
High Points of the Journey: Castles & Coasters began as a zero-investment company, with profits solely derived from clients' advance payments. Over the years, they have executed magnificent weddings at prestigious venues and destinations. Their portfolio includes collaborations with notable artists and organizing weddings for prominent families and individuals in various industries.
Namha Malhotra was recently honoured with the ET Panache 35 Under 35 for her significant contribution in the field of weddings. This magazine was launched at the 14th edition of WOW Awards Asia held on 13 July at Jio World Convention Centre in Mumbai.
Opportunities and Challenges: The Indian event/experiential industry presents opportunities for merging different event concepts and experimenting with new ideas. However, challenges include managing an extensive network of vendors and personnel, ensuring flawless execution, and maintaining team motivation.
Goals and Vision for the Industry: Castles & Coasters follows a SMART model for executing fairy tale weddings and staying relevant with market trends. Their vision is to systematically plan weddings while artistically bringing dreams to life.
Future Initiatives: Castles & Coasters aims to diversify social events for corporations, focus on NRI weddings, research industry trends, embrace new technology, and expand their target audience.
In summary, Castles & Coasters is a wedding planning company that excels in creating flawless and enchanting wedding experiences. With a dedicated team and a commitment to surpassing expectations, they bring dreams to life and create cherished memories.
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From grand castle-like setups to intricate details, Castles & Coasters fulfils every aspect of weddings, both large and intimate.