Sphere Travelmedia & Exhibitions organises 'India International Travel Mart' (IITM) in Bengaluru

by  EVENTFAQS Bureau Industry Watch | July 31, 2023 | News

Sphere Travelmedia & Exhibitions India International Travel Mart

India's leading travel-media company, Sphere Travelmedia & Exhibitions has organized the 'India International Travel Mart' (IITM) in Bengaluru from the July 28 – 30 2023 at the Tripura Vasini Hall, Palace Grounds.

The travel mart was inaugurated by Hon’ble Minister for Tourism, Parliament Affairs and Law, Govt. of Karnataka, HK Patil in the presence of, Rakhee Gupta Bhandari, IAS, Principal Secretary, Department of Tourism & Cultural Affairs, Govt. of Punjab; Anil Kumar Sahu, IFS Managing Director, Chhattisgarh Tourism Board; Nanda Kishore, IFS Managing Director, Bihar State Tourism Development Corporation; Manoj Kumar, IFS, Managing Director, Jungle Lodges and Resorts and Mysore Sales International; K Syamaraju, President, South India Hotel & Restaurant Association and Karnataka Tourism Society and other travel industry veterans.

HK Patil, Hon’ble Minister for Tourism, Parliament Affairs and Law, Govt. of Karnataka, said, “The platform presented an opportunity to showcase Karnataka as a premier travel destination. Thursday marked a significant milestone with the first meeting of the empowered committee of tourism where travel proposals worth ₹300 crore investments were cleared. This fuels job opportunities for the underprivileged.”

IITM is India's premier trade exhibition that brings travel, tourism, hospitality, leisure and other related industries under a roof. It is aimed at bringing the industry, face-to-face with the travel trade, corporate buyers and the end-customers. The event saw the participation of travel agents and tour operators, DMC, hotels and resorts, national tourism offices, technology platforms, online travel portals, etc. 

With over 400 exhibitors from various travel-trade organizations and tourism boards from 20 Indian states and 15 international destinations, IITM showcased a variety of spheres such as pilgrimages, adventures, culture and heritage, beaches, Wildlife, hill-stations and many more.  The event offered a range of holiday options right from pursuing the One Horned Indian Rhinoceros to the desert festivals of Rajasthan to the UNESCO World Heritage Sites of Karnataka. The range of diverse and exciting destinations on display added tremendous value to the holiday-seeking plans.

The event is of immense importance to the tourism industry and which promoted tourist destinations of Karnataka by showcasing aspects of the tourism industry such as archaeology, culture and heritage of Karnataka. The event provided a be big boost to the promotion of the up-coming Mysuru Dasara Festival.

Rohit Hangal, Director, Sphere TravelMedia said, “With the present ongoing recovery of tourism and with International Arrivals in India on a slower growth, ‘India International Travel Mart’ is the right event to provide an impetus to the Indian domestic tourism industry. The tourism stakeholders from the states of Karnataka, Rajasthan, Tamil Nadu, Maharashtra, Goa, Himachal Pradesh, Himachal Pradesh, Kerala, Uttarakhand, Uttar Pradesh many more destinations will be seen aggressively marketing their products. The event will be the perfect platform for those looking for packages across different genres, from religious travel, adventure, family holidays and honeymoons or even those, who are looking for conference destinations for their companies”.

Sanjay Hakhu, Director, Sphere TravelMedia said, “As we recover from the pandemic to get back into business mode, India has emerged as one of the most interesting and productive countries for the travel industry both for leisure and business travel. The visitor profile is on a B2B & B2C format and will have over ten-thousand visitors over three days. Post the pandemic and with international destinations opening up to receive Indian guests, the event will see travel companies offering attractive packages to holiday hotspots around the world!”

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