Pro Panja League is all set for its inaugural season at IGI Stadium in New Delhi
by EVENTFAQS Bureau Entertainment | July 28, 2023 | News
Pro Panja League
There is excitement amongst fans as the inaugural season of the Pro Panja League, which takes place between July 28 and August 13 at the IGI Stadium in New Delhi. Pro Panja League and Sony Sports Network launched a 360-degree marketing campaign highlighting the special aspects of the league to engage audiences and scale it to new heights in the world of sports entertainment.
Pro Panja League launched a campaign film, voiced by the well-known actor and film director, Vijay Raaz, that tales’ audiences into the minds and emotions of the arm wrestlers at the table.
Given the synergy between the movie goers and the sports viewers, Pro Panja League and Sony Sports Network also collaborated with Sunny Deol. The campaign film features, Sunny Deol, in an arm-wrestling match against Pro Panja League athlete and, Sanjay Deswal.
Pro Panja League, which will be hosted at the IGI Stadium in New Delhi between July 28 to August 13, has already captured the attention of audiences with its unique format. Six teams of 30 players each will compete across 10 weight divisions comprising men’s, women’s and physically challenged categories. The league will feature six teams – Mumbai Muscle, Kiraak Hyderabad, Rohtak Rowdies, Ludhiana Lions, Baroda Badshahs, and Kochi KD’s.
Parvin Dabas, Co-Founder, Pro Panja League said, “I believe that a well-executed campaign has the power to connect, engage, and inspire communities around the world. We collaborated with Sony Sports Network and launched the #LagaPanja campaign to promote ‘Bharat Ka Khel’. It’s not just about the technology, but the creative storytelling and meaningful interactions that can truly make a campaign a game-changer and we have done just that, by exquisitely weaving a story of passion and arm-wrestling going hand in hand.”
He further added, “Panja already has its reach in metropolitan and in tier-two and tier-three cities. The hashtag #LagaPanja encapsulates the spirit of the sport and aims to ignite the feeling of passion among sporting fans from all walks of life.”
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Pro Panja League launched a campaign film, voiced by the well-known actor and film director, Vijay Raaz, that tales’ audiences into the minds and emotions of the arm wrestlers at the table.