Maruti Suzuki Appoints Tribes, MOMS and Laqshya for OOH Advertising

Industry Watch | June 16, 2023 | News

Tribes Communications MOMS Laqshya Media Group

Maruti Suzuki, a prominent automotive brand, has chosen three agencies - Tribes Communications, MOMS Outdoor Media, and Laqshya Media - to oversee its out-of-home (OOH) advertising endeavors. With an anticipated expenditure of Rs 100 crore dedicated to OOH advertising this fiscal year, Maruti Suzuki aims to strengthen its brand visibility and reach.

Laqshya Media spokesperson said, "We have been retained again amongst the incumbent agencies for another tenure. Laqshya has been onboard with Maruti since 2009, except 2 years in between."

In addition to the agency appointments, Maruti Suzuki recently appointed Mindshare India as its new media agency, tasked with managing traditional, outdoor, and digital media channels. 

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With an anticipated expenditure of Rs 100 crore dedicated to OOH advertising this fiscal year, Maruti Suzuki aims to strengthen its brand visibility and reach.

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