CEAT partners with Matthew Hayden & unveils captivating talk show series
by EVENTFAQS Bureau Industry Watch | June 8, 2023 | News
CEAT Matthew Hayden Sunil Gavaskar
CEAT, a leading tyre manufacturer, announced former Australian cricketer and commentator, Matthew Hayden, as its new brand ambassador. As part of this association, CEAT has launched an engaging four-part talk show series titled ‘CEAT Timeout’, featuring Hayden as the host in conversation with Sunil Gavaskar.
The ‘CEAT Timeout’ series showcases the insightful and engaging conversations between Hayden and Gavaskar, covering various aspects of cricket, including their personal experiences, opinions on the current state of the game, and predictions for the upcoming World Test Championship.
Lakshmi Narayanan B, Chief Marketing Officer, CEAT said, “We are excited about this partnership with Matthew Hayden, a true icon in the world of cricket. The “CEAT Timeout” series is an engaging talk show that is packed with expert analysis, predictions and interesting strategies of our cricketers for the upcoming World Test Championship. Matthew Hayden’s passion for the sport and his ability to connect with fans make him the perfect choice to host these series. We believe that this collaboration will not only strengthen our brand's association with cricket but also provide our audience with unique and entertaining content.”
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As part of this association, CEAT has launched an engaging four-part talk show series titled ‘CEAT Timeout’, featuring Hayden as the host in conversation with Sunil Gavaskar.