MMA IMPACT India 2023: Elevating Marketing Excellence

by  EVENTFAQS Bureau Industry Watch | June 6, 2023 | News

MMA Impact India

MMA Global India concluded the highly anticipated MMA IMPACT India 2023 event on May 30, 2023. This immersive marketing conference brought together the brightest marketing minds in India. The event showcased a series of engaging panel discussions, thought-provoking keynotes, and enlightening masterclass session, making it a true banger in the marketing industry.

MMA IMPACT India 2023 was held at the Taj Santacruz in Mumbai. The event witnessed turnout of industry professionals, marketers, and stakeholders, all eager to explore and navigate the evolving digital landscape.

Modern Marketing Reckoner 2023- an MMA & GroupM initiative: Transform to Thrive, was officially launched at MMA IMPACT India 2023. The event featured insightful keynote sessions that explored emerging technologies, the impact of Generative AI on marketing, the digitisation of commerce, and the evolving landscape of media. These sessions provided attendees with valuable insights and knowledge, shaping their understanding of current and future marketing trends.

Moneka Khurana, Country Head & Board Member, MMA Global - India said, "While you are familiar with the theme, I would like to contextualise the theme differently, saying ‘Past vessels fail to contain the future’ and I truly believe so because this is really where we are, that too because of four key shifts that have happened across the board: Technology shifts (AI, 5G, Blockchain and more), Power shifts (From Center to Edge; from institution to an individual; from consolidated to fragmented), Boundary shifts (Be it office/home boundaries, be it hierarchy changes or blurring of roles) and Mind shifts (Due to Generational Differences and change in consumer behaviour) because there are generational differences, in the light of which we are living in a way more empowered world than before hence it needs empowered marketers with a greater voice, I would like to call them full-stack marketers who can drive performance, and leverage data and technology while building brand and reputation. Hence its key to upgrade skills and capabilities for a world where marketing is not a sidecar attached to a motorcycle but the engine that drives it. With that context, it was a no-brainer which was Rethink, Rebuild and Relearn to create winning marketing organizations 2.0."

The Modern Marketing Reckoner 2023- an MMA & GroupM initiative: Transform to Thrive was officially launched at MMA IMPACT India 2023. This year’s report again reveals several exciting, emerging trends for 2023 that are transforming the way we interact and consume information. Filled with rich insights, this report is a 360-degree tool for marketers to take on challenges and get acquainted with adaptation techniques to navigate various uncertainties in 2023! 

Amit Jain, MMA India Board Chair and Chairman of L'Oréal India commented "MMA is emerging as a credible platform for a lot of marketers and stakeholders. MMA is an organisation making an impact on the modern marketing community in the country and it believes in helping marketers and their partners solve their impediments to growth. The kind of work being done here is cutting edge and I can assure you that you will be seeing some state-of-the-art marketing which you will have access to in the months to come. MMA is not going to be about just creating good content, but much more beyond that and this is an important commitment the board has made to itself. The approach it is taking is creating an ecosystem that empowers the teams to anticipate what is beyond the corners."