YES BANK Unveils Refreshed Brand Identity: A Visual Transformation for Changing Times

Industry Watch | June 6, 2023 | News

YES Bank

YES BANK, one of India's leading private sector banks, launched its refreshed brand identity at a grand event held at the Taj Land's End. The occasion marked a significant milestone for the bank as it showcased a visual transformation that reflects the evolving needs and aspirations of its customers.

The event, conceptualized, designed, and produced by Dreams Vault Xperiences, drew more than 400 attendees. Rohan Salvi, Founder & Executive Director of Dreams Vault Xperiences, said, “We are deeply honored that YES BANK chose us to design and produce this landmark event to launch their refreshed identity. In any experience, the narrative is of utmost importance to us. We brought art and technology together, to create a never-seen-before and completely customized experience for YES BANK. We also created two visually spectacular acts that unveiled the new logo and brought the campaign tagline - Life Ko Banao Rich - alive.”

The refreshed brand identity introduces a vibrant new logo, capturing the essence of YES BANK's progressive spirit while staying true to its core values. The design language embraces digital aesthetics and showcases a brand that believes in adaptability. The iconic tick from the previous logo has been transformed into a soaring bird, symbolizing the bank's current position of growth and upward trajectory.

The new logo features smoother edges and fluid shapes, replacing the angular elements of its predecessor. The typography has also been enhanced to create a more impactful visual identity. The familiar blue and red colors, long associated with YES BANK, have been revitalized with an electric tone, representing the bank's high energy and commitment to innovation.

Aligned with its refreshed identity, YES BANK unveiled an integrated campaign with the tagline "Life Ko Banao Rich." This campaign signifies the bank's dedication to being a complete solution provider, going beyond conventional banking to cater to the diverse needs of its customers. With this campaign, YES BANK reaffirms its commitment to empower customers to focus on their priorities while the bank takes care of their financial requirements.

The refreshed brand identity and integrated campaign demonstrate YES BANK's dedication to staying relevant and meeting the changing demands of its customers. As the bank embarks on this new chapter, it aims to provide a dynamic and enriching banking experience, making each day more fulfilling for its customers.

The unveiling of YES BANK's refreshed brand identity marks a significant milestone in the bank's journey and signals its commitment to being at the forefront of innovation in the banking industry.

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The event, conceptualized, designed, and produced by Dreams Vault Xperiences, drew more than 400 attendees.

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