Saudi Tourism Authority’s partnership with IPL 2023 brings Saudi destinations in focus
by EVENTFAQS Bureau Industry Watch | June 2, 2023 | News
Saudi Tourism Authority IPL 2023
The Saudi Tourism Authority (STA) partnership with the TATA Indian Premier League (IPL) creates an opportunity for Saudi to showcase its diverse tourism products to IPL’s audience. Saudi aims to welcome 2 million visitors from India this year and India is expected to become its largest tourism source market by 2030.
The collaboration will not only strengthen Saudi’s commitment to India as an important market but seeks to broaden Saudi’s association with cricket – with the Saudi Vision 2030 plan aiming to increase community participation in sports from 13 per cent to 40 per cent by 2030.
Alhasan Aldabbagh, APAC President, Saudi Tourism Authority said, “Partnerships like the IPL are a key pillar of Saudi’s tourism strategy as they bring fans, athletes, and nations together while sparking curiosity from those that may want to be among the first to visit Saudi as a destination.”
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Saudi aims to welcome 2 million visitors from India this year and India is expected to become its largest tourism source market by 2030.