How To Measure And Evaluate Your Event's Success?

Industry Watch | May 30, 2023 | Promo Feature


After organizing an event, it is vital to measure its success. However, measuring the success of an event can be pretty challenging for many planners. Even though the number of attendees in an event is an excellent way to measure the success of an event, it does not present a holistic picture. It is because it does not discuss the attendees' experiences during the event, which is paramount in measuring its success. This parameter is essential because it helps one know the number of attendees one can expect at a future event. Therefore, it is crucial to look at different ways through which one can measure the event's success. Listed below are a few ways the event planners can use to know about the success of an event. 

1. Conduct Post-Event Surveys 

One can float out surveys after the event to learn more about the attendees' experience. It is recommended to conduct the post-event surveys soon after the event ends. When an event ends, its experience is still fresh in the mind of attendees, which helps in knowing about their experience. 

Another way of conducting post-event surveys includes sending a thank you mail to attendees with a survey. Again, the survey should be user-friendly, and additionally, it should only demand a little of the attendees' time. 

2. Carry Polls Amongst The Attendees

Live polling is another excellent way to measure attendee engagement and satisfaction. The polling metrics provide insight into the event's impression on the attendees. For example, a lottery organizer should poll the attendees' satisfaction in Lottery Sambad and Dhankesari to understand which event was more successful. There are numerous tools available which allow one to organize polls. 

Also, it is possible to carry out social media polls if one is confident that the attendees are enjoying the event. It can also bring good publicity for the event amongst a large section of people. 

3. Revenue To Cost Ratio

An important KPI to measure an event's success is by comparing the revenue generated during the event and the cost of organizing the event. For many event organizers, the profit in sales and revenue comes later after the event ends. Therefore, it is crucial to consider these factors while calculating the revenue-to-cost ratio. 

4. Event App Analytics 

Event app analytics is helpful in the case of virtual apps. To use event app analytics, one must integrate the streaming platform with the suitable event app, which provides insights into it. The benefit of using event app analytics is that it allows for data in real-time which helps make the changes right during the event. The impression is critical to measure the attendees' engagement with the event's content. 

5. Examination Registration Vs. Actual Attendees 

One of the straightforward ways of measuring success is by drawing a comparison between the registration for the event and the number of people who attended it. Also, it is crucial to draw the same comparison from one event to another, which can present the organizer with a bigger picture. Therefore, this information is vital to plan future events with the required changes. 

6. Number Of Returning Attendees 

Analyzing the number of returning attendees is another paramount metric to measure the value the event provides to its attendees. If the event is successful, one will notice a high proportion of returning attendees, which helps build a loyal customer base. 

7. Post-Event Sales 

Another way of measuring an event's success is by looking at the post-event sales. However, while measuring the post-event sales, it is important to know that it is an ongoing process. Therefore, being mindful of the source of the sales is also essential. Engaging in periodic revenue analysis while considering the sales cycle is vital. 

8. Social Media Mentions 

There is a high chance of getting mentioned on social media platforms if the attendee likes an event. However, it is also true if someone undergoes a highly negative experience. Therefore, analyzing the social media mentions and interaction is another practical way to measure the event's success. 

The success of an event depends upon not one but numerous factors. It is why the event organizer should engage in multiple ways to get the complete picture. Monitoring such metrics makes it possible to make the required changes for organizing a successful event in the future. 

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Listed here are a few ways the event planners can use to know about the success of an event.

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  • Ash Chandler

    Singer/ Performer / Emcee / Host / Stand Up/ Comic Act

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