EG! conceptualises & executes ‘Dinosaur World’ for Lodha’s Xperia Mall
by EVENTFAQS Bureau Industry Watch | May 26, 2023 | News
EG! Dinosaur World Lodha’s Xperia Mall
EG!, Experiential Design Agency, conceptualised & created ‘Dinosaur World’, an experiential idea which is a combination of adventure, thrill and a walk down in the pre-historic age at Lodha’s Xperia Mall. Through this immersive audio-visual edutainment exhibition, EG! has provided patrons of the Xperia Mall a chance to delve into the world of dinosaurs and experience the recreation of the Jurassic era where these magnificent creatures once roamed across the world.
The exhibit consists of a green Valley of the Dinosaurs where one can find in its many corners various Dinosaur prototypes including the 13-ft tall replica of the gigantic herbivore Dinosaur called the Brachiosaurus; the supposedly venom-spitting Dilophosaurus; a 6-ft tall Tyrannosaurus or the famous T-Rex and the mighty ‘armour-plated’ Stegosaurus, who many liken to the modern day Rhinoceros, due to their similarity in weight and general look, although the latter is a mammal & hence not connected with the reptilian dinosaurs of the past. The exhibit also contains a replica of a baby Parasaurolophus, and a baby Triceratops.
The creation of the DINOSAUR WORLD, by EG! is to bring to life briefs, took close to 4,000 man-hours for the structural creation as also the parallel engineering development to provide motion to the dinosaurs.
Vjay Dewan, Chief Creative Guardian, EG! said, “Dinosaurs have always kindled the fantasies of both children and adults alike. So, this time, when we were given the mandate by the Xperia Mall to create a unique Summer Experience, we honed into the theme of Dinosaurs & created this exquisite experiential décor and exhibit of Dinosaur World. The month-long visual spectacle is creating ripples of delight throughout the township of Palava City as well as the neighbouring settlements.”
Brijesh Pandey, AVP-Retail, Xperia Mall said, “Our aim is to create a wow spectacle for kids this summer for them to enjoy their holidays like never before. Coming face to face with these stunning creatures from the past, these humongous dinosaurs, will be a perfect treat for both the children and their parents.”
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EG! has provided patrons of the Xperia Mall a chance to delve into the world of dinosaurs & experience the recreation of the Jurassic era where these creatures once roamed across the world.