The Role Of Regional Language Support On Attendee Satisfaction

Industry Watch | May 22, 2023 | Promo Feature


The beauty of the event industry is that it is multicultural in nature, and it deals with occasions of all scales. Even though it is one of the most significant advantages, it has its own share of challenges. One of the most common challenges of the event is the linguistic diversity of the attendees. When the attendees belong to diverse cultures and languages, keeping everyone happy becomes quite a task. Thankfully, with a bit of preparation, the situation can be tackled. Support for regional languages plays a primary role in solving the issue of linguistic and cultural diversity. Here is why support for the regional language is crucial for attendee satisfaction. 

Makes Attendees More Comfortable 

If one is organizing a local event, using regional language can put the attendees at ease. It also makes them feel more comfortable and increases the engagement rate of the attendees. Consequently, it can also help in creating a memorable experience for all. 

Using regional language also ensures that the attendees can understand the event's content. For example, if one is conducting an event in India, where Hindi is the most commonly spoken language, one should perform the entire event in Hindi. If it is not possible, at least the option of converting the content from English to Hindi should be available. Also, using the native language ensures a dialogue instead of a monologue which is essential to keep an event engaging. Another benefit is that the informed attendees share positive feedback related to the event, which can be helpful in future events. 

Widens The Audience Reach 

When an event organizer uses regional language, only the sky's limit. It is because regional language opens up a wide door of opportunity which helps attract attendees worldwide. When the number of attendees increases, the event's revenue rises too. Therefore, regional language presents a win-win situation for both the attendees and the event organizer. 

Personalized Experience

the current world, personalization is the key to winning the heart of consumers. Event organizers, with the help of the native language of the attendees, can offer this much-required personalization in an event. Again, a personalized experience is crucial for connecting with the attendees. It results in not only customer satisfaction but also loyalty. 

It also increases customer confidence in the event organizer, which is highly beneficial in the long term. 

Avoids Miscommunication 

Miscommunication can create massive havoc in an event, resulting in disastrous consequences. Therefore, to keep things crystal clear, it becomes crucial to use the native language to avoid miscommunication and mishaps. Similarly, clear communication ensures a smooth event for everyone. 

Gives A Competitive Edge 

Most of the event organizers organize events which are similar in nature. Therefore, having a USP is essential. In the event industry, using regional language can give a competitive advantage. It goes without saying that people would prefer to attend an event where they can understand the language of the participant. Hence, using regional language easily becomes a make-or-break situation for an event organizer. 

Now that we understand the role of regional language support for attendees let us look at the ways through which the organizers can ensure it. 

How To Ensure Regional Language Support In An Event?

An organizer should start giving regional support even before the event begins by distributing brochures and presentations in the regional language. One can hire a professional translator for the same or take the help of a native speaker. Similarly, having on-site interpreters can be extremely helpful. The second way to provide regional support is through the use of multilingual signage and material which is beneficial during offline events to navigate through a place. For example, if the event is in Malay-speaking countries, the translation from English to Malay must be there in addition to English. It also creates an inclusive environment for all the attendees. 

Another way of checking whether regional language is required or not is by asking the attendees beforehand about their language needs in the registration form. It will give the event organizer a clear idea about what the attendees are comfortable with. Subsequently, planning an event better that can meet the attendees' expectations is helpful. Providing regional support requires considerable preparation; therefore, one should plan accordingly to conduct a successful event.

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Support for regional languages plays a primary role in solving the issue of linguistic and cultural diversity. Here is why support for the regional language is crucial for attendee satisfaction.

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  • Sana Beszgar

    Singer/ Performer / Emcee / Host / Entertainers Connect

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