With over 30,000 attendees, I Love Live Entertainment concludes ‘Rema Calm Down India Tour’

Entertainment | May 16, 2023 | News

I Love Live Entertainment Rema Calm Down India Tour

I Love Live Entertainment concluded the much hyped and anticipated ‘Rema Calm Down India Tour’. The tour that attracted a legion of fans and clocked in 30,000 plus attendance across three days was a complete sell-out and India's first hugely successful Afrobeats focussed tour.   

The ‘Rema Calm Down India Tour’ was part of the multi-talented artist and producer’s world tour and saw the rapper and singer-songwriter kicking off his trek with New Delhi on May 12 at NSIC Exhibition Ground, followed by Mumbai on May 13 at NSCI Dome and finally wrapping it up in Hyderabad on May 14 at Prism. The opening acts included DIVINE, Edward Maya, Karan Kanchan, Zahrah Khan, Riar Saab, Tsumyoki, Akash Ahuja, Pablo Dutta, Wicked Sunny, UNB MC Panda, Oh! Kalpanik, Kashish Rathore, Van Moon, DRV, Sickflip, DJ KAN-I, KAY-VEE and DJ Scintillate.

The Mumbai leg of the tour witnessed a surprise act by Nora Fatehi who jammed with the global superstar on Guru Randhawa’s ‘Dance Meri Rani’. In Hyderabad Rema performed on the Oscar winning track ‘Naatu Naatu’ from 'RRR' whilst in New Delhi he performed with rapper Riaar Saab on ‘Obsessed’.

The Rema Calm Down India Tour 2023, an I Love Live Entertainment IP, was presented and produced by Offline Guys, Yuvraj Entertainment, Grid Entertainment in collaboration with Afrodesh. All marketing integrations and strategic collaborations for the artist and the tour were managed exclusively by Dream N Hustle Media. The brand partners for the tour were Paytm Insider, Jägermeister India, Grants India, Monkey Shoulder India, Estuary World, Center Fresh India and Grand Hyatt.

Sujit Tiwari, Director, Yuvraj Entertainment said, “We managed to pull off one of the biggest shows of recent times despite all the challenges and odds. We have made history by successfully presenting one of India’s first sold-out Afrobeats tours in the Indian sub-continent and are extremely grateful to the government, sponsors and all partners for their relentless support.”

Jashoda Madhavji, Founder, Dream N Hustle Media said, “We are extremely grateful to Afrodesh, Jonzing World, Mavin Records and I Love Live Entertainment for their relentless support on this tour. The artist and his management were incredibly forthcoming and supportive and truly went the extra mile to support all marketing and media initiatives on the debut trek. India is one of Rema’s top priority markets and as a team we have been able to successfully achieve top of the line placements and features for the artist during his India visit, including strategic collaborations with Manish Malhotra and Nora Fatehi.”

RaOol, Co-Founder, Afrodesh said, “Being from Indian and African heritage myself, to see the incredible success of this tour brings me great personal joy. At Afrodesh, our vision is to combine, celebrate and bring together two of the greatest world civilisations on stage and there could be no better ambassador for our first outing than the Rave Lord himself. We witnessed history with Rema being the first Afrobeats artist to headline a 3-city tour in India. We have exciting new plans in the works but what an incredible way to start this journey!”

For editorial related queries, reach us at edit@eventfaqs.com

The show that attracted a legion of fans and clocked in a 30,000 plus attendance across three days, was a complete sell-out and India's first hugely successful Afrobeats focussed tour.

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