Shemaroo Entertainment appoints Anuja Trivedi as its new Chief Marketing Officer
by EVENTFAQS Bureau Industry Watch | May 8, 2023 | News
Shemaroo Entertainment Anuja Trivedi Chief Marketing Officer
Shemaroo Entertainment strengthens its senior leadership team with the appointment of Anuja Trivedi as its Chief Marketing Officer. In this new role, Anuja will lead the company’s overall marketing strategy and will be responsible for driving business growth, leading strategic initiatives and strengthening consumer engagement. She will be reporting to Arghya Chakravarty and will be a part of the executive committee.
Hiren Gada, CEO, Shemaroo, said, “We are pleased to welcome Trivedi to Shemaroo as our new CMO. Trivedi’s expertise in analyzing market trends and identifying growth opportunities will be instrumental in our expansion plans as we continue to navigate the ever-changing media landscape. Her ability to develop innovative strategies and create compelling content experiences for audiences aligns perfectly with our mission of delivering exceptional value to our consumers. We are confident that Anuja will play a crucial role in the continued success and growth of Shemaroo.”
Arghya Chakravarty, COO, Shemaroo, said, “Trivedi’s impressive track record, diverse experience and strategic approach to business and content development makes her a perfect fit to lead our marketing efforts. With her leadership, we look forward to further strengthening our position in the industry and delivering engaging and meaningful content experiences to audiences across India and beyond. I wish her all the very best for her new role as the CMO at Shemaroo.”
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In this new role, Anuja will lead the company’s overall marketing strategy and will be responsible for driving business growth, leading strategic initiatives and strengthening consumer engagement.