Zee Music Company renews its global deal with YouTube & Meta for multi-year partnership

by  EVENTFAQS Bureau Industry Watch | April 18, 2023 | News

Zee Music Company YouTube

Zee Music Company announces the renewal of its licensing agreement with two digital content-streaming companies, YouTube and Meta (formerly known as Facebook). The deal will allow both platforms to continue offering high-quality music content from Zee Music Company’s rich catalogue of 11,000+ songs.

With an increasing number of audiences tuning in to Indian music from across the globe, the inclusion of the latest music libraries from India will allow users and YouTube Shorts creators to stay up to date with the latest music trends and styles. With its massive user base, YouTube remains one of the largest digital content platforms in the world, and the ongoing collaboration between the two companies is set to elevate the music experience for its users.

Zee Music Company's extensive music collection has already garnered over 290 billion views across its YouTube channels with 130 million plus subscribers being a testament to its enduring popularity. As part of the deal, users can continue to use Zee Music Company’s entire catalogue to create multiple social experiences across YouTube as well as Meta platforms, such as Facebook and Instagram.

Anurag Bedi, Chief Business Officer, Zee Music Company said, "We are thrilled to continue our partnership with YouTube and Meta. Both platforms have proven to be invaluable partners for us, helping us reach new audiences and connect with fans in new and innovative ways. We look forward to working together to continue delivering high-quality music content to our shared users. We aspire to continue pushing the boundaries, leveraging new revenue streams and collaborations in the ever-evolving digital music ecosystem.”

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