EB21 brings the entertainment alive for Jio Studios star-studded event in Mumbai

Industry Watch | April 13, 2023 | News

Jio Studios Jio World Convention Centre Reliance Industries

Experience Box 21 Media Solutions also known as EB21conceptualized and executed the grand event for Jio Studios, the media and content arm of Reliance Industries as they unveiled a massive lineup of 100 upcoming titles held on April 12 at Jio World Convention Centre in Mumbai.

The slate titles comprises projects for the Hindi, Marathi, Bengali, Gujarati, South and Bhojpuri markets, and span action, drama, thriller, comedy, romance, biopics, horror and musicals. The event was hosted by bollywood actor Riteish Deshmukh along with Jyoti Deshpande President, Reliance Industries Media and Content Business. 

Speaking about executing this event, Rohan Battise, Director, Experience Box 21 Media Solutions said, “With the brief being shared in the later half of March, the conceptualisation to execution was done within just 15 days. The concept of the event was ‘Bringing Entertainment Alive’ as Jio Studios is coming with a huge amount of entertainment like movies, web series, and more. The brief was to make everything larger-than-life, just like Jio does."

He further added, "The team took care of every element of it by setting up a 270-degree LED screen that was wrapped around the content and had people sit in the midst of it. We also had  5.1 surround sounds which gave a movie theater experience. Along with this, concept acts were executed with the dancer coming from right, left, top, center and behind making entertainment alive from all sides. With a team of 150 people, EB21 successfully conceptualized and executed this grand event.”

The much-awaited event was attended by several prominent personalities from the entertainment industry such as Aamir Khan, Hrithik Roshan, Abhishek Bachchan, Manish Malhotra, R. Madhavan, Kriti Sanon, Shahid Kapoor, Anil Kapoor, among others making it a star-studded evening.

Jyoti Deshpande, President, Reliance Industries Media and Content Business said, “We are in the most exciting and eventful phase of Indian entertainment, with storytelling taking centre stage in an era of explosive digital disruption. Since its inception five years ago, Jio Studios has worked very hard to lay solid foundations in scaling what is traditionally a very fragmented industry. We have actively partnered with some of the best names in the business and newcomers alike to reach this day, when a staggering and exciting 100 content assets have been produced, ready to be showcased to the world.”

She further added, “Our mission to ‘Make in India and Show the World’ is vast and inclusive and will ensure the growth of the entire entertainment value chain. The future holds infinite possibilities, and this occasion marks a new chapter in our journey to give wingsto the greatest stories ever told and champion the creative excellence of incredible storytellers.”

For editorial related queries, reach us at edit@eventfaqs.com

The slate titles comprise projects for the Hindi, Marathi, Bengali, Gujarati, South and Bhojpuri markets, and span action, drama, thriller, comedy, romance, biopics, horror and musicals.

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