PUMA India organised ‘Let There Be Sport’ conclave; witnessed fireside chats with Virat & Sunil

Industry Watch | April 3, 2023 | News

PUMA India Let There Be Sport Virat Kohli Sunil Chhetri

PUMA India organised ‘Let There Be Sport’ conclave. The conclave witnessed Virat Kohli and Sunil Chhetri for the first time ever converging on a single platform. The notable line-up voiced the growing need to prioritise sports and fitness at a mass level and integrating it as a relevant subject in the main curriculum of educational institutions for the development of the country.

Abhishek Ganguly, Managing Director of PUMA India and Southeast Asia, moderated the conclave. During the chat, Kohli and Chhetri went down memory lane and plumbed out inspiring tales from their individual sporting journeys that will stand as bright beacons for those who want to add sports and fitness as a part of their daily life.

At the Conclave, PUMA also streamed its latest 90-second digital film as part of the #LetThereBeSport campaign. The film features PUMA’s brand ambassadors Virat Kohli, MC Mary Kom, Sunil Chhetri, Avani Lekhara and Bhawani Devi, and everyday athletes, capturing the need to take sport beyond the realm of an extra-curricular activity.

Abhishek Ganguly, Managing Director, PUMA India and Southeast Asia said, “Sports is a pivotal part of growth, be it for good physical and mental health, or to provide people with valuable life lessons. Only sport holds the power to transcend social, economic, and gender barriers to unite people on a single platform. So, it is about time that we stop viewing it as an extra-curricular activity and motivate people to start valuing it as a critical life skill which is extremely crucial for the growth of our nation.”

He further added, “Through the #LetThereBeSport initiative, we aim to develop an ecosystem at the grassroots level that prioritises fitness and motivates people to take up sports and physical activities.”

Commenting at the Conclave, Virat Kohli said, “Sports and fitness has always been an integral part of my life and my career as a cricketer has positively shaped my personality and emotional wellbeing. I am happy to be a part of PUMA’s Let There Be Sport Conclave. We are confident that our journeys as sports professionals shared today on this platform will inspire the nation to make fitness a way of life. We have taken a long-term pledge to actively create more opportunities to deeply engage with people, underline the importance of a thriving sports culture and find ways to contribute towards developing a fitter India.”

Sunil Chhetri, captain of the Indian football team, said, “India is a huge country and holds limitless potential to become a global sporting superpower. However, for that to happen we need to promote participation in sports and fitness right from the grassroots level by treating it as an essential habit of day-to-day life instead of narrowing it down to a hobby. Sports impacts millions of people all over the world in a powerful way and is capable of positively influencing one’s attitude. I urge everyone to make playing and exercising a part of their daily life.”

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The line-up voiced the growing need to prioritise sports & fitness at a mass level & integrating it as a relevant subject in the main curriculum of educational institutions.

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