With a crowd of close to 10,000, Royal Stag Boombox kicks off on-ground in Karnataka

Entertainment | March 23, 2023 | News

Royal Stag Boombox Amit Trivedi Seagram SlowCheeta

Celebrating the spirit of ‘Living it Large’, Seagram’s Royal Stag presents Royal Stag Boombox, a first-of-its-kind musical experience. The musical experience held its first show in Manipal, Karnataka on March 18. The city came alive as Royal Stag Boombox audaciously brought together polar opposites of the music industry – the melody of Bollywood and the gully vibe of Hip-Hop – to make original music, to create a new soundscape.

With an excited crowd of close to 10,000 people, the Manipal experience was abuzz with youthful energy. In addition to the headline performers, various other acts kept the audiences engaged during the event, including performances by local bands, dancers, flippers and beatboxers in the afternoon. As the evening drew closer, rapper SlowCheeta took over the stage, spreading the reverberating vibe of hip-hop through the crowd. This was followed by DJ Suketu, one of Bollywood’s most popular DJs, who enlivened the festival with his mashups. The evening soon took a melodious turn as singer Nikhita Gandhi arrived on stage and worked her magic. And with the ultimate headlining performance by Amit Trivedi, the event truly reached its peak.

Amit Trivedi, music composer and singer, said, “It was amazing performing for the people of Manipal. Youngsters of India love to explore new forms of music. I am thrilled to be a part of Royal Stag Boombox and this unique mix of the melody of Bollywood and the vibe of Hip Hop to offer fresh new sounds to the audience.”

SlowCheeta, rapper, said, "For Royal Stag to create a platform – Royal Stag Boombox, where artists like us can come together to collaborate and express themselves is absolutely incredible! The opportunity to work with such incredible Artists and create something as special as this track is priceless. Performing live in Manipal has been truly memorable.”

DJ Suketu said, “I have never witnessed such a beautiful amalgamation of Hip Hop and Bollywood. Royal Stag Boombox has created a novel experience for the youth of the country. I am so glad I get to be a part of the music festival.”

Kartik Mohindra, CMO, Pernod Ricard India said, “Music and experience bring people together like nothing else and are natural enablers of conviviality. Royal Stag has always strived to pulse with the passion points of the youth of this country and Royal Stag Boombox is the perfect platform for the brand to connect with tomorrow’s India. Royal Stag Boombox is a direct extension of the Royal Stag philosophy of ‘Living it Large’, while offering a unique opportunity of coming together and enjoying new experiences. It has created a new soundscape by blending two exciting genres, hip-hop and melody; this might just become the new rhythm of young India!”

Ajay Gupte, CEO- South Asia, Wavemaker said, “Royal Stag has always positioned itself as a youth brand and with Royal Stag Boombox - a unique and engaging musical experience designed for the young consumer, we are taking it a step further. This is yet another innovative collaboration between Wavemaker and Pernod Ricard in the area of music and entertainment. We are confident that Royal Stag Boombox will appeal to the music lovers of the country and will be a huge success.”

For editorial related queries, reach us at edit@eventfaqs.com

The city came alive as Royal Stag Boombox brought together the melody of Bollywood & the gully vibe of Hip-Hop to make original music, to create a new soundscape.

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