Havas Group unveils a new global network ‘Havas Play’

Industry Watch | March 23, 2023 | News

Havas Group Havas Play

Havas Group unveils Havas Play, a new global network that will earn consumers’ attention and create enduring business impact through meaningful experiences at the intersection of entertainment, sports, technology, and fandom.

As a dedicated network within the Havas ecosystem, Havas Play will unify existing agency brands and expertise within the organization, scaling across all of Havas' major markets and retiring the Havas Sports, and Havas Sports & Entertainment brands in markets where they currently exist. 

The launch simplifies existing services the network offers to clients under various marques today. Havas Play leverages, upskills, and expands upon existing talent to provide strategy, ideation, creative, production, project management, and distribution across a range of core services: partnerships, influencer marketing, experiential & live events, sponsorships, social media activation & amplification, and branded entertainment.

Yannick Bolloré, Chairman and CEO of Havas Group said, “Only Havas can maximize the real opportunity of Play for brands. The launch of this global network to activate consumer passions is something we are truly best positioned to do through our Villages in bringing together the range of skills, tools and services needed to succeed in activating brands in meaningful ways, and our completely unique position within Vivendi as a global leader in entertainment. Clients of Havas Play will have unparalleled access to create meaningful experiences in collaboration with the cultural influencers that command their consumers’ attention and passion.”

He further added, “Havas Play will enable brands around the world to Play like never before, creating moments that break through to consumers in booming concert halls, cheering sports crowds, the bustle of Paris Fashion Week, and the virtual Sandbox. The connection between Havas Play and Vivendi is a true symbiotic relationship, and a shining example of how our organization works cohesively as an integrated network to generate greater value.”

Rana Barua, Group CEO, Havas Group India, said, “At Havas, we are constantly striving to assist clients in navigating the ever-changing and dynamic advertising and marketing industry by breaking down silos and creating more integrated solutions. The launch of Havas Play is a significant step in that direction. Havas Play will leverage Vivendi and Havas Group resources and has a distinct advantage that shapes core components of the planning process, such as custom data and insight from across Vivendi on fan behaviour, global music, film, gaming, and publisher IP access, and collaboration with top talent from the culture and media sphere. We saw a huge opportunity in sports, culture, and entertainment in India over the years and launched Havas Sports and Entertainment, Havas Content, and Cake India. I am confident that by joining the forces of these three entities, Havas Play becomes a first-ever and one-of-a-kind offering in India.”

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Havas Play will unify existing agency brands & expertise within the organisation scaling across all of Havas' major markets & retiring the Havas Sports, Havas Sports & Entertainment brands in markets.

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