With 50,000 fans across 5 cities, Arijit Singh's ‘One Night Only – India Tour’ ends on a high note!

by  EVENTFAQS Bureau Entertainment | March 21, 2023 | News

Arijit Singh One Night Only – India Tour Paytm Insider Swiggy SteppinOut NODWIN Gaming

India's most loved and soulful artist - Arijit Singh's ‘One Night Only India Tour’ came to a close at Delhi on March 18. This tour was curated and promoted by leading entertainment platform Paytm Insider along with partners Swiggy SteppinOut (Mumbai, Hyderabad, Kolkata, Bangalore) and Nodwin Gaming (Delhi), and their production partner Hyperlink Brand Solutions.

The multi-city tour kickstarted in Mumbai last year on November 26 and moved to Hyderabad in December and then to Kolkata and Bangalore in the last month before making its final stop in Delhi last weekend. The event witnessed over 50K fans across 5 cities coming together to cheer and sing along to Arijit Singh's soulful melodies as they enjoyed a musical evening of pure bliss with curated F&B experiences as well.

Brands like Tuborg Zero packaged drinking water, HSBC, John Jacobs, Pulse Candy, Mother’s Recipe, Paytm se UPI amongst many others partnered on this ‘One Night Only’ Tour to create exceptional experiences through branded lounges and contests for lucky fans, prioritizing their customers and fostering their strongest and most loyal communitie, making this tour a grand success. 

Varun Khare, Business Head, Paytm Insider said, “Very few artists globally have a repertoire of songs that is so rich and varied that it allows for their fans to experience a multitude of emotions, live at the concert. Arijit’s performance was effortless and passionate as he belted out melodies for almost 4 hours straight in every city on tour. Each show had a localized segment that featured Arijit singing local songs in addition to his existing set, thus enhancing his connect with the audience. These are the kind of moments that we work to curate and create with the help of the artist and ofcourse our partners Hyperlink Brand Solutions who produced the event & the amazing brands that support us. We, at Paytm Insider, strive to create premium concert experiences for all our guests and to be able to produce 5 amazing shows, we needed an A-team that ensured an unforgettable curated consumer experience every step of the way, whether it was multi-category seating layouts, F&B experiences, planned parking or perfectly designed e-guides that had details of what to expect across every aspect of the concert. True to its name, we certainly hope that both Paytm Insider and Arijit Singh were able to create one memorable night in each city on this Tour.”

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