PVR Cinemas launches a sustainability campaign as part of it commitment to combat climate change

Industry Watch | March 20, 2023 | News

PVR Cinemas Bhumi Pednekar YourTurnToAct Sanjeev Kumar Bijli

In a unique and disruptive Sustainability initiative, PVR INOX has joined hands with Bhumi Pednekar, to spread awareness among its patrons about the harmful effects of climate change, inspiring them to make sustainable lifestyle choices to help conserve the environment.

The brand has rolled out 6 versions of a multi-media consumer campaign, each featuring one initiative undertaken by PVR, with Bhumi Pednekar giving a ‘call to action’ through the Campaign’s handle #YourTurnToAct. The campaign was unveiled today at PVR Plaza, New Delhi by Bhumi Pednekar and Sanjeev Kumar Bijli, Executive Director, PVR INOX. PVR will be contributing valuable screen time towards this campaign at its pan India theatres reaching every part of the country to promote sustainable behavior among cinegoers.

Sanjeev Kumar Bijli, Executive Director, PVR INOX said, “We are happy to partner with one of the finest actresses of Indian film industry and climate warrior, Ms. Bhumi Pednekar, for the noble cause of creating awareness around climate change. As a responsible Corporate Citizen, PVR is committed to making tangible progress towards reducing the ecological footprint by pursuing sustainable activities in its operations, engaging in partnerships that facilitate progress towards decarbonisation of our operations.”

He further added, “In addition, PVR has decided to leverage its position as the leading cinema company to inspire our audiences to make sustainable choices that will reduce the carbon footprint at an individual level to help achieve the Sustainable Development Goals (SDGs).”

Bhumi Pednekar, said, “I am thrilled to be a part of a focused sustainability campaign by PVR Cinemas. As leaders in the multiplex exhibition space, their initiatives to reduce power consumption and usage of green measures like sugarcane bagasse containers emphasizes on the need to move towards sustainable living. #YourTurnToAct is progressive and easy to follow. I will always support determined moves to raise awareness around climate change in India and this one touched my heart. There is no Planet B - so the turn to act is now before it’s too late."

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PVR rolled out 6 versions of a multi-media consumer campaign, with Bhumi Pednekar giving a ‘call to action’ through the campaign’s handle #YourTurnToAct.

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