Mahindra Group launches Percussion Festival 2023; Celebrates the diverse percussion sounds of world

Entertainment | February 10, 2023 | News

Mahindra Group Mahindra Percussion Festival Hyperlink Brand Solutions Jaymahal Palace, Bengaluru

Throughout India, the Mahindra Group has forged long-lasting connections with artists, musicians, and cultural initiatives that have positively impacted lives beyond corporate boundaries. Staying true to its ethos, the company is now introducing its brand-new cultural festival in Bengaluru - the ‘Mahindra Percussion Festival.’

Promoted and produced by Hyperlink Brand Solutions, the festival will be a celebration of Indian and global percussion music and art forms that reverberates through people’s hearts in India and around the world at Bengaluru’s Jaymahal Palace on March 18 2023.

The festival intends to be a first-of-its-kind platform that will traverse various music genres, all led by the beats of percussion and celebrate the heartbeat of music by bringing together timeless rhythm and lending it to contemporary perspectives. The festival will feature performances by a motley of homegrown and international percussion artists, who promise to envelop the audience in a powerful, everlasting spell of percussion rhythm. It further seeks to serve as the stage that will foster never-seen-before interesting collaborations with ensembles from around the globe. Crafted to extend beyond just music, Mahindra Percussion will be an all-around sensorial festival enthralling audiences with a curated food and beverage experience complementing the festival's high-spirited vibe.

Jay Shah, Vice President - Cultural Outreach at Mahindra Group, said, “With Mahindra Percussion, we intend to create a world-class cultural experience with a clear focus to democratise various percussion art forms. Aligning the brand Mahindra with the percussion art form and its sub-cultures, we aim to connect and empower communities globally while promoting inclusivity and equality. And with many more future editions, we hope the festival becomes a mainstay of the Indian percussion soundscape.”

Ranjit Barot, renowned drummer and music composer, added, “India is the rhythmic centre of the Universe. I’m thrilled to be able to present this aspect of our unique culture to our audience. From swing to hip-hop and beyond, the DNA of all things current lies in the past. We now share this with you. Come and feel the heartbeat of our country, and it’s a connection with the rest of the world”

“Evoking a celebration of rhythm that deeply stirs human emotions, the Mahindra Percussion Festival is a uniquely mesmerising culmination of music, food, festivity, and culture with the power of percussion and expression at its core.” said VG Jairam, Founder, Hyperlink Brand Solutions.

Registrations for the festival are open - log on to to book your tickets now!

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The day-long festival will enable millennial audiences to explore and experience the diversity of the various forms of percussion music from India and the globe.

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