Sports For All signs a five-year long sponsorship agreement with the Khelo India Youth Games

Entertainment | January 30, 2023 | News

Sports For All Khelo India Youth Games

Sports For All joins (SFA) Khelo India Youth Games as a powered by sponsor, which will be a five year deal. As part of this strategic partnership, SFA will invest Rs 12.5 crore over the span of next five years in its bid to support the country’s developing sporting DNA.

Khelo India is a programme introduced by the government to build a strong framework for all sports played at the grassroots in India. The program has been divided into twelve different verticals which include developing state level Khelo India centres, talent identification and development, sports for women, promotion of sports amongst people with disabilities and more.

Rishikesh Joshi, Founder, Sports For All said, “Through this association, SFA will be fully focused on bringing all key stakeholders of sports together for a trustworthy, transparent and seamless growth of grassroots experience.”

Sports For All’s spokesperson, said, “SFA’s work in sports, aligns with the larger vision of the government to identify and nurture grassroot level sporting talent. Khelo India Youth Games being the largest platform for multisport competition for young athletes in the country is the right platform for this association.”

The upcoming fifth edition of the Khelo India Youth Games will be held in Madhya Pradesh from January 31 to February 11.

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As part of this partnership, SFA will invest Rs 12.5 crore over the span of next five years in its bid to support the country’s developing sporting DNA.

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